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Life Insurance Awareness Campaign in a Box is Here!

Life Happens coordinates the Life Insurance Awareness Month (LIAM) campaign every September to remind Americans about the importance of life insurance for their financial security. It’s a month when the industry comes together to share the message that getting life insurance is a simple and affordable way for consumers to protect their loved ones.

Did you know?

  • 106 million adults are in need of life insurance – or more of it
  • Most households have not prepared for the loss of a primary wage earner; 44% would feel the financial impact within 6 months
  • 80% of consumers overestimate the cost of a life insurance policy
  • 68% of life insurance owners feel financially secure compared to just 47% of non-owners

*Source: 2022 Insurance Barometer Study, LIMRA and Life Happens.

Just in time for the September life insurance push, AIP Marketing Alliance has created new resources to help our agents and wholesalers promote the value of life insurance products to their clients and prospects.

Our “campaign in a box” is complete with bright colors and beautiful imagery, along with concepts and statistics from the 2022 Insurance Barometer Study conducted by LIMRA and Life Happens. And the best part is all of these original materials can be customized for your agency! The new marketing package includes:

  • 2 brand-new videos
  • 14 social media graphics

Remember to use the hashtags #LIAM22 and #GetLifeInsurance to amplify the reach of your posts and encourage your audience to get involved with LIAM. Pro tip: Use both upper and lowercase letters in your hashtags to improve accessibility.

We’ve also collected additional insurance carrier and industry resources for a complete library to fuel your life insurance promotions throughout September and beyond. And don’t forget about our Life Insurance Policy Review materials launched earlier this year or this sales idea to Help Clients Navigate Market Volatility in Retirement with Permanent Life Insurance.

To request our LIAM 2022 Campaign in a Box and have the materials branded with your company logo, contact the AIPMA Business Development team at (800) 783-5206, Press #2, or email

Follow AIPMA on LinkedIn, Facebook, and YouTube to see the Life Insurance Awareness Month content we will be sharing all month long!

Contact Us


2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024