Agent Recruitment

As an independent agency, you are always looking to add to your team of professionals. What type of marketing do you do to recruit independent agents? Do you have the capabilities and resources to focus on recruitment efforts?

AIPMA offers the tools to help you: customized portal, sales and training websites, and an in-house marketing team. Talk to one of our professionals to see how AIPMA targets your market and designs materials to attract agents.

Agent Recruitment

As an independent agency, you are always looking to add to your team of professionals. What type of marketing do you do to recruit independent agents? Do you have the capabilities and resources to focus on recruitment efforts?

AIPMA offers the tools to help you: customized portal, sales and training websites, and an in-house marketing team. Talk to one of our professionals to see how AIPMA targets your market and designs materials to attract agents.

FMO in a Box

In a competitive insurance industry, most wholesalers need more than “higher commission” as a recruitment tool as today’s agents are usually looking for “more value” from their BGA/wholesaler on a consistent basis. AIP Marketing Alliance provides multiple resources designed to help you protect your downline and ward off competitors’ recruitment efforts.

For almost 40 years, we have evolved with technology, government regulations, and industry changes to tailor flexible resources to grow your business. Our team also understands how difficult building a wholesale BGA/IMO is – and AIPMA develops turn-key resources focused on supporting your recruitment and business efforts.

How can AIPMA help your agent recruitment efforts?

  • Agent Portal: This myAIP-fueled website becomes your customizable online tool for your agents to access life insurance term quotes, annuity quotes, online contracting, underwriting guidelines, forms, and much more. AIPMA also can brand this site with your logo, contact information, and social media links.
  • Website: Do you have a website for your business? What type of presence do you have online? We can help develop a website platform for your team to update and include some ideas for content.
  • Social Media: Do you have a social media page on LinkedIn, Facebook, YouTube, or other popular platforms? AIPMA’s marketing team can set up your pages, share content resources, design custom graphics, and provide guidance for online advertising programs.
  • Mailers: Using a nationwide database, AIPMA can target a specific area, generate a customized list, and create branded postcards or other mailers designed to recruit independent agents.
  • Email Marketing: Not getting the bang for your buck out of your email platform? Our team can create a professional email template and submit compliant content to send out to your agents or end-user consumer clients.
  • Resources: What “pieces” do you need to grow your business? Need more carrier relationships? AIPMA has more than 60 to choose from for your agents. Need contracting and application processing assistance? Our service center can assist with processing documentation to generating illustrations for your agents. Need a new product line? AIPMA has most of the tools to help your agents become “more valuable” to their clients by offering life insurance and annuity products, Medicare supplement plans, and even RIA services through Guardian Pointe.

Today’s life insurance and annuity wholesalers need to differentiate themselves to remain competitive in the market while implementing strategies to grow their business.

Specifically designed for IMOs and FMOs, AIPMA supports any-sized agency – from a boutique brokerage general agency (5-20 agents) and seasoned insurance and field marketing organizations (50 agents) to larger BGAs and independent wholesalers (100+ active agents).

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Grow Your Agency!

AIPMA wants to share some ideas and different concepts to help you in agent recruiting efforts. Contact Chris Howe, Vice President of Business Development, to see how AIPMA can provide you with some tools to make your agency stand out. You also can schedule a conversation by clicking the button to the right.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 35 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office.