Lead Sources

You can never have enough lead sources in the life insurance, annuity, Medicare supplement and final expense markets. While you build a book of business through referrals and current clients, sometimes you need to sprinkle in some new leads to build your business.

AIP Marketing Alliance works with lead vendors to assist agencies and agents in growing their business.

Lead Sources

You can never have enough lead sources in the life insurance, annuity, Medicare supplement and final expense markets. While you build a book of business through referrals and current clients, sometimes you need to sprinkle in some new leads to build your business.

AIP Marketing Alliance works with lead vendors to assist agencies and agents in growing their business.

Are you looking for leads?

To assist you with selling life insurance and annuity products, AIP Marketing Alliance has negotiated competitive pricing for lead generation programs with a few select, reputable companies.

We have determined these companies will provide AIPMA’s wholesalers and agents with qualified leads in the life insurance and annuity industries.

AIPMA also is open to adding new lead vendors as a service to our agencies. If you have interest, please contact our team.

What Leads are Best for Me?

That depends on many factors. Do you leverage the internet for life insurance sales? Are you a good public speaker? Do you do seminar selling? Going door-to-door in the Upper Peninsula of Michigan and in New York City are very different… where do you live? What is your lead budget? What is your target market?

In short, the type of lead that may work best varies from agent-to-agent based on a combination of the agent, the type of insurance and the target marketplace and the lead budget.

  • Direct mail can produce higher quality leads because consumers must take the initiative to fill out the card, sign their name, and mail it back. Mail houses require minimum orders of at least 1,000 pieces, averaging about $450 per lead drop. Mailers typically generate a 1.5% to 1% return, which is 15 to 10 replies making each lead cost $30 to $45.
  • Telemarketing leads are less expensive than direct mail, costing as little as $7 to $10 apiece, depending how many you order, as many lead providers offer bulk discounts. Plus, because phone calls are faster than snail mail, agents can start receiving telemarketing leads within a couple of days. Telemarketing leads offer a relatively inexpensive way to prospect.

Lead sources also can may include: calling door-to-door; cold calling; telemarketing leads; direct mail leads; internet leads; radio leads; TV leads; seminar leads; and referrals. Finding the right leads for your agents does make a difference.

One more point: Compliance! Not all lead cards are compliant with current regulations. The insurance carrier(s) you are selling as a result of from any lead drop should review that lead card for compliance. Some lead card vendors will make changes in their cards based on a carrier review.

AIPMA also can assist with compliance reviews of lead cards and mailers through our internal compliance team and coordinating with specific carriers, as needed.

Disclaimer: We do not guarantee the accuracy or quality of any lead vendor services. Although we may promote and/or recommend the services offered by these companies, agents are ultimately responsible for the use of any materials or services and agree to comply with the compliance requirements of their broker/dealer, (if applicable), and the insurance carriers they represent.

Agents are not obligated to use these lead companies and may use any lead company of their choosing. AIPMA does not profit from or have any financial interest in, nor responsibility for the operation of any lead company or the results from any leads.

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Leading by Example

Would you benefit from purchasing leads or are you looking for some new lead vendors? AIPMA can point you in the right direction and provide its agent-approved lead resource document. Contact Chris Howe, Vice President of Business Development, or schedule a conversation by clicking the button to the right.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 35 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office.