Life Insurance

Each day, more consumers are understanding the value of life insurance as this product has diversified over time. With different uses, life insurance can leave a legacy, pay for potential long-term care, and even be used as a loan if an unforeseen, tragic life event occurs. That's why AIP Marketing Alliance has focused on contracting with top-rated insurance carriers to find products that fit almost every situation possible.

Life Insurance

Each day, more consumers are understanding the value of life insurance as this product has diversified over time. With different uses, life insurance can leave a legacy, pay for potential long-term care, and even be used as a loan if an unforeseen, tragic life event occurs. That's why AIP Marketing Alliance has focused on contracting with top-rated insurance carriers to find products that fit almost every situation possible.

Life Insurance Trends

For the last five years, the life insurance market continued an upward trend of growth in premium in 2018 bolstered by the sales of indexed life (almost $2.2 billion), universal life (almost $1.5 billion), and whole life ($4.5 billion), according to Wink.

LIMRA research also found that approximately 50 million households recognize they need more life insurance.

How can AIPMA help you sell to this growing consumer market and better target your clients?

Available Products

Through our life insurance carrier relationships, AIP Marketing Alliance supports multiple life insurance products for independent wholesalers and agents. Based on your client needs, AIPMA can direct you toward:

  • Permanent life insurance products (like whole life, universal life or indexed life) geared toward lifetime coverage, cash savings/accumulation investment component, and death benefits. For some permanent life policies, the policy owner may borrow against the policy tax-free;
  • Term life insurance products focus more on protection for your dependent(s) and a death benefit payout to your dependent(s) over a specified period without building cash value.

Remember, a life insurance policy can replace a client’s lost income, pay for a home mortgage or other debts, cover funeral and burial costs, provide an education, support their retirement income needs, cover estate taxes, or even become a donation to their favorite charity organization.

Each client’s situation is different. AIPMA has an experienced Business Development team to discuss product differences, answer questions, and generate illustrations to help you show life insurance product options to your clients. Contact our Business Development Team at (800) 783-5206, Prompt 2 or marketing@aipma.com.


AIPMA Resources

  • Website/Portal: Supported by AIPMA’s myAIP CRM, wholesalers can customize a website portal to provide secure access to AIPMA’s life insurance quote tools and resources.
  • Term Quotes: Leveraging the iPipeline platform, you can generate comparable term life quotes and guaranteed universal life illustrations from multiple AIPMA contracted carriers using your PC, laptop or mobile device.
  • Single Premium Life Comparison Chart: This at-a-glance tool highlights the differences between AIPMA contracted carriers and their SPL products.
  • Term Conversion Comparison Chart: This document compares Term Life Insurance products from AIPMA contracted carriers showing the years for minimum conversion period, conversion to any permanent product, conversion-only product or limited selection, optional rider changes conversion, and non-convertible level term duration.
  • Questionnaires: AIPMA has developed white-labeled questionnaires designed to assist our contracted carriers during the application review process. We provide these documents to our members/agents that cover topics including medical conditions and lifestyle habits as a “pre-screen” concept.
  • Life Policy Reviews: Typically, a planned or unscheduled “life event” also tends to affect a person’s or a family’s needs for life insurance. AIPMA provides life insurance policy reviews packets to help your clients assess their coverage option every few years. As your clients’ lives change, so do their needs for a life insurance product.

Facts/Trends About Life Insurance

  • Only four in 10 people are protecting their family with an individual life insurance policy. (Life Happens, Protecting What Matters Most: Your Loved Ones)
  • Most consumers estimate the cost of coverage at over three times its actual cost. (LIMRA, 2018 Insurance Barometer Study)
  • The top three reasons Americans give for owning life insurance in 2018: Cover burial and final expenses (91%); Help replace lost wages/income of a wage earner (66%); and transfer wealth or leave an inheritance (63%). (LIMRA, Facts About Life 2018)
  • The top three reasons people do not buy (or do not buy more) life insurance: It is too expensive (63%); Other financial priorities (61%); and they already have enough coverage (52%). (LIMRA, Facts About Life 2018)

Are You Looking for a Specific Life Insurance Carrier?

AIP Marketing Alliance is contracted with more than 60 insurance carriers (and growing!) so we can help you and your downline agents find a life insurance carrier. Our Case Management team can help guide you through the electronic contracting process.

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Is Your Agency Selling Life Insurance Products?

Why not? By adding a new product line, your agents can see how cross-selling to current clients also can attract prospects. AIPMA will work with you and your agents to get them contracted to sell life insurance. Simply click the button to the right to schedule a conversation with our Vice President of Business Development, Chris Howe.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 35 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office.