Life Insurance

Each day, more consumers are understanding the value of life insurance as this product has diversified over time. With different uses, life insurance can leave a legacy, pay for potential long-term care, and even be used as a loan if an unforeseen, tragic life event occurs. That's why AIP Marketing Alliance has focused on contracting with top-rated insurance carriers to find products that fit almost every situation possible.

Life Insurance

Each day, more consumers are understanding the value of life insurance as this product has diversified over time. With different uses, life insurance can leave a legacy, pay for potential long-term care, and even be used as a loan if an unforeseen, tragic life event occurs. That's why AIP Marketing Alliance has focused on contracting with top-rated insurance carriers to find products that fit almost every situation possible.

Life Insurance Trends

In May 2020, more than half of Americans (53%) expressed a heightened need for life insurance because of COVID-19. (Facts from LIMRA, September 2020)

Life Happens’ recent survey, “Life’s New Appreciations,” showed that financial security is top of mind for Americans in 2021. Over half (55%) of Americans said this past year was the first time they spoke with a loved one about life insurance.

The top discussions regarding life insurance and end of life plans in 2020 included: the need for their significant other to buy a life insurance policy (40%) and reviewing their existing life insurance policy (37%).

How can AIPMA help you sell to this growing consumer market and better target your clients?

Available Products

Through our life insurance carrier relationships, AIP Marketing Alliance supports multiple life insurance products for independent wholesalers and agents. Based on your client needs, AIPMA can direct you toward:

  • Permanent life insurance products (like whole life, universal life or indexed life) geared toward lifetime coverage, cash savings/accumulation investment component, and death benefits. For some permanent life policies, the policy owner may borrow against the policy tax-free;
  • Term life insurance products focus more on protection for your dependent(s) and a death benefit payout to your dependent(s) over a specified period without building cash value.

Remember, a life insurance policy can replace a client’s lost income, pay for a home mortgage or other debts, cover funeral and burial costs, provide an education, support their retirement income needs, cover estate taxes, or even become a donation to their favorite charity organization.

Each client’s situation is different. AIPMA has an experienced Business Development team to discuss product differences, answer questions, and generate illustrations to help you show life insurance product options to your clients. Contact our Business Development Team at (800) 783-5206, Prompt 2 or marketing@aipma.com.


AIPMA Resources

  • Website/Portal: Supported by AIPMA’s myAIP CRM, wholesalers can customize a website portal to provide secure access to AIPMA’s life insurance quote tools and resources.
  • Term Quotes: Leveraging the iPipeline platform, you can generate comparable term life quotes and guaranteed universal life illustrations from multiple AIPMA contracted carriers using your PC, laptop or mobile device.
  • Single Premium Life Comparison Chart: This at-a-glance tool highlights the differences between AIPMA contracted carriers and their SPL products.
  • Term Conversion Comparison Chart: This document compares Term Life Insurance products from AIPMA contracted carriers showing the years for minimum conversion period, conversion to any permanent product, conversion-only product or limited selection, optional rider changes conversion, and non-convertible level term duration.
  • Questionnaires: AIPMA has developed white-labeled questionnaires designed to assist our contracted carriers during the application review process. We provide these documents to our members/agents that cover topics including medical conditions and lifestyle habits as a “pre-screen” concept.
  • Life Policy Reviews: Typically, a planned or unscheduled “life event” also tends to affect a person’s or a family’s needs for life insurance. AIPMA provides life insurance policy reviews packets to help your clients assess their coverage option every few years. As your clients’ lives change, so do their needs for a life insurance product.

Facts/Trends About Life Insurance

  • Women are less likely to own life insurance than men. Just 47% of women own life insurance, compared with 53% of men who own life insurance. (Facts from LIMRA, September 2020)
  • 65% of Americans who currently don’t own life insurance overestimate the cost. (Facts from LIMRA, September 2020)
  • The top reasons for owning life insurance are: Paying for burial costs and final expenses (84%), Transferring wealth across generations (66%), Replacing lost wages or income (62%), and Supplementing retirement income (57%). (Facts from LIMRA, September 2020)
  • Sixteen percent of consumers—41 million Americans—say they need life insurance coverage but don’t have it. (Facts from LIMRA, September 2020)

Are You Looking for a Specific Life Insurance Carrier?

AIP Marketing Alliance is contracted with more than 60 insurance carriers (and growing!) so we can help you and your downline agents find a life insurance carrier. Our Case Management team can help guide you through the electronic contracting process.

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Is Your Agency Selling Life Insurance Products?

Why not? By adding a new product line, your agents can see how cross-selling to current clients also can attract prospects. AIPMA will work with you and your agents to get them contracted to sell life insurance. Simply click the button to the right to schedule a conversation with our Vice President of Business Development, Chris Howe.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 35 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. Copyright 2021