Helping Independent Agencies Grow

AIP Marketing Alliance, an Integrity Company, combines 80+ insurance carriers, an overflowing technology toolbox of agent-driven resources, and the personalized service you and your agents deserve to sell annuity and life insurance products. We’ve supported independent agencies/agents nationwide for more than 45 years!

Your Agents' Technology Toolbox

What is the AIPMA toolbox? Good question. To some agencies, they need prequalified lead programs, access to carriers, and standard industry software like SureLC and iPipeline/iGO. Others need customizable portals, CRM-driven marketing platforms, on-demand video training, and even specialized annuity and life insurance quoting tools.

Leveraging the “Integrity Effect”

Integrity's benefits are YOUR benefits. Your agents can access the all-in-one agent platform, IntegrityCONNECT®, to streamline business and build stronger, better relationships with clients. Added benefits include health insurance, competitive E&O Insurance, discounts at retailers, cost-effective prequalified leads, and much more.

Contact us at chrish@aipma.com or give us a call (248) 312-2602

How AIPMA Helps Independent Wholesalers Nationwide.

AIP Marketing Alliance, an Integrity Company, provides the resources independent wholesalers, agencies, and agents need to sell annuities and life insurance efficiently as well as help their consumers prepare for the good days ahead. We combine 45+ years of experience and personalized service with the financial strength and technology of Integrity to position you and your downline agents for success now and for the future. What’s missing from your current agent offerings? Here’s a glimpse at some options you can choose to implement by working with AIPMA. You also can contact Chris Howe, Vice President of Business Development, using the above information.

AIPMA's Toolbox Supports Independent Agents Selling Annuities and Life Insurance Products

As a nationwide distributor, AIP Marketing Alliance, an Integrity Company, wants to provide agencies with access to multiple, top-rated carriers and product lines. Some agencies choose to stick with one product line; others tend to diversify their products based on their clients' needs. AIPMA offers life insurance, annuities, final expense insurance, long-term care insurance and disability insurance.
Learn More

AIP Marketing Alliance has built an insurance-focused CRM platform to track insurance and annuity products. This myAIP application is available at no cost to agencies, and allows you to track contracting and applications online 24/7/365. On the CRM side of the platform, myAIP provides a system to track your downline agents’ activities, contracting, commissions, and production based on your hierarchy and needs.
Learn More

Powered by myAIP, our team can customize a website with the tools and resources your agents need for life insurance and annuity production. Your home page and agent portal will contain your logo, name, contact information and links to resources based on your hierarchy. We also can include custom links to your website or social media pages. This agent portal becomes your agents one-stop shop for quoting annuity and life insurance products, getting contracted, accessing multiple insurance resources and calculators, and much more.
Learn More

This platform compares annuity products (MYGAs, FIAs, SPIAs, etc.) products by generating comprehensive annuity quoting and comparisons plus carrier-style illustrations and income analyses.
Learn More

This platform helps agents efficiently write term life insurance product offerings across various carriers with data-driven decisions, a streamlined workflow, and predictive analytics to recommend products in a client’s best interest.
Learn More

The industry’s leading eApp solution that ensures 100% of life insurance applications are submitted in good order, reducing cycle times, and increasing placement ratios. Agents can log in from your resource portal or through their mobile device.
Learn More

With the power of Business Builder, managing your agency and your downline has never been easier. Business Builder uses the power of real-time analytics to put valuable insights into your agency at your fingertips so you can make smarter, data-driven decisions. Some agent features include access to Accelerate Learning, FireLight annuity e-app, marketing campaigns, and other resources.
Learn More

This cloud-based, digital sales automation platform is designed to support annuity sales by improving in-good-order (IGO) applications, accelerate speed to market, and meet regulatory requirements. The platform offers a wizard-driven interface, e-signature capabilities, and self-administration tools.
Learn More

Our in-house marketing department provides independent agencies and agents with resources for their downline agents. We've built websites, email campaigns, social media graphics, PDF flyers, presentations, recruitment postcards, training videos and much more! The best part is AIPMA's marketing team designs these pieces using your logo and colors to maintain your brand.
Learn More

Accelerate offers a way to centralize and simplify training while expanding offerings and allow for on-demand learning for selling annuities and life insurance. Agents can learn anytime, anywhere, at a pace that works for them. Wholesalers can assign training courses and track progress through each topic/module.
Learn More

The industry-standard for electronic licensing and contracting, this software streamlines producer contracting plus monitors state licenses, producer CE and product training, and provides free AML courses.
Learn More

Not a fan of logins and passwords? The LARC becomes your servicing portal designed for submitting business electronically, taking life insurance and annuity training courses, and even learning from industry veteran, Tom Hegna.
Learn More

The proprietary all-in-one Integrity platform, IntegrityCONNECT®, combines life and health resources that connects independent agents to multiple resources including a best-in-class CRM portal, integrated quote and eApp with mobile capabilities, client/policy snapshots, real-time marketing campaigns, client sync, prequalified leads, and multiple agent benefits for nationwide retailers, E&O Insurance, and even Integrity’s Health Plan for Agents!
Learn More

Accessible through Integrity’s all-in-one CRM platform, agents have multiple options for lead vendors, lead types/products, and even an easy-to-use heat map to target prospects by geography for life insurance, final expense, and Medicare products. Purchased leads flow into IntegrityCONNECT to help agents manage the relationship from lead to sale. Integrity lead vendors are reviewed for TCPA and CMS compliance using verification compliance partners such as TrustedForm and Jornaya (or others for direct mail reply cards).
Learn More

This IntegrityCONNECT portal allows you to customize a consumer-facing site which allows clients to quote health and life products (or both) directly through your personalized website. You also can set up phone numbers, email, and other features that align with your contacting needs and customize the carriers/products that you are contracted with to simplify the process for you and them.
Learn More

Ask Integrity® AI-powered data and insights are with you wherever you go – stay up to date on important information and build stronger relationships with your valued clients and prospects. This feature in IntegrityCONNECT provides client summaries, automatic meeting and call notes, shopper tags, and also gives AI-driven recommendations based on your client’s current coverage.
Learn More

In May 2026, Integrity launched the Integrity Health Plan as the industry’s first and only health insurance solution built exclusively for agents, advisors and their families. Available exclusively to Integrity agents and advisors, the Integrity Health Plan delivers high-quality, dependable health coverage options. Participants enjoy preventive services covered at 100 percent with no coinsurance, as well as an annual out-of-pocket maximum that matches the plan’s deductible.
Learn More

To help growing agencies, Integrity has developed Integrity E&O Insurance available through IntegrityCONNECT. Some agencies and agents may save up to 50% on their coverage and additional coverage is available including ERISA and vicarious liability for life, health, and annuities and cyber protection.
Learn More

Agents also can get offers to thousands of exclusive benefits and savings to help supercharge your business. These discounts include travel and entertainment (Delta, American Airlines, Wyndham hotels, and Disney/Universal theme parks) and nationwide retailers (Apple, Microsoft, Staples, OfficeMax, and Nike for example).
Learn More

Watch our latest video!

About us

Introducing AIP Marketing Alliance

Headquartered in Troy, Michigan, AIP Marketing Alliance (AIPMA), believes in a philosophy driven by 45+ years of experience in the annuity and life insurance market. Started as a family business by the Kisser family, AIPMA has evolved into a reputable, highly recognized distributor of financial products built on decades of relationships with wholesalers nationwide. We are known for our diversified toolbox (#TheRightMIXin26), personalized service (#TheDifferenceIsPersonal), and paying commissions correctly and on time. We help smaller to mid-sized agencies grow their portfolio by working in tandem with their agents or providing multiple services and resources behind the scenes. What can AIPMA do for you and your agents? Let’s have a conversation!

Integrity in the Wild

The Difference is Personal at AIP Marketing Alliance

AIP Marketing Alliance, an Integrity Company, believes in providing a culture designed around our employees – who average 11.1 years of tenure. They are the heart of our operations and that's why we believe #thedifferenceispersonal! We hope you get to know our team as much as our team gets to know you. Here's a little taste of how AIPMA builds a positive work environment focused on our agencies' success!

Contacting the AIPMA Team!

AIP Marketing Alliance understands every wholesaler/agency has different needs. There’s no “one size fits all” in today’s financial services market as independent agents need access to carriers, products, and resources to help their clients prepare for the good days ahead. Looking to grow your business, recruit more agents, and sell more products? AIPMA has the right mix of products, technology, and personalized service to get you there.

Contacting the AIPMA Team!

AIP Marketing Alliance understands every wholesaler/agency has different needs. There’s no “one size fits all” in today’s financial services market as independent agents need access to carriers, products, and resources to help their clients prepare for the good days ahead. Looking to grow your business, recruit more agents, and sell more products? AIPMA has the right mix of products, technology, and personalized service to get you there.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2025