Annuities
With uncertainty in the market, consumers are looking for stable financial products designed around their retirement planning goals. An annuity is the only financial product that guarantees lifetime income, and has grown into a popular product in recent years. AIP Marketing Alliance also provides the latest annuity rates and information through its dedicated portal for your agents. You also can download the carrier and WebCE training by clicking either button below.
Annuities
With uncertainty in the market, consumers are looking for stable financial products designed around their retirement planning goals. An annuity is the only financial product that guarantees lifetime income, and has grown into a popular product in recent years. AIP Marketing Alliance also provides the latest annuity rates and information through its dedicated portal for your agents. You also can download the carrier and WebCE training by clicking either button below.
Annuity Trends
- In the first quarter of 2026, American consumers purchased $104.6 billion in annuities, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey.*
- According to the latest LIMRA data, U.S. annuity sales have now reached their 10th straight quarter exceeding $100 billion.*
- More than four in five workers are interested in purchasing a guaranteed income product with retirement savings.**
Do you have clients looking for a financial product that protects their retirement planning in fluctuating market conditions?
*Source: LIMRA: U.S. Annuity Sales Notch Tenth Consecutive $100 Billion+ Quarter, May 2026
**Source: 2026 EBRI/Greenwald Research Retirement Confidence Survey
Available Products
Through our annuity carrier relationships, AIP Marketing Alliance supports multiple annuity products for our independent wholesalers and agents. Based on your client needs, AIPMA can direct you toward:
- Fixed Indexed Annuities (FIA): A FIA ties the determination of credited interest to a market index; S&P for example. The FIA’s principal and interest already credited is not subject to loss from market downturns.
- Single Premium Immediate Annuity (SPIA): A SPIA skips the accumulation stage and begins paying out income either immediately or within a year after your client purchased the SPIA with a single, lump-sum payment. Clients also can make larger contributions without the limitations of similar retirement plans (i.e., 401(k), IRA).
- Multi-Year Guaranteed Annuity (MYGA): A MYGA works like a bank CD with a guaranteed rate of return for a specific period with tax-deferred earnings. MYGAs are not insured by the Federal Deposit Insurance Corporation (FDIC) but guaranteed by life insurance companies. A MYGA also can provide a death-benefit for your clients’ beneficiaries.
An annuity is the only financial product that can guarantee lifetime income. Without a limit on annual contributions to an annuity, clients can place money into an annuity to defer paying taxes on their contributions until a disbursement is taken. Your clients also can take a lump-sum payment or schedule guaranteed payments for a specific length of time for a steady stream of income.
Each client’s situation is different. AIPMA also provides an experienced Business Development team to discuss product differences, answer questions, and generate illustrations to help you show annuity product options to your clients. Contact our Business Development Team at (800) 783-5206, Prompt 2 or marketing@aipma.com.
AIPMA Resources
- State-Required Training: You can access AIPMA's WebCE Platform by clicking here.
- Carrier Product Specific Training: You can download the latest training chart by clicking here.
- Website/Portal: Supported by AIPMA’s myAIP CRM, wholesalers can customize a website portal to provide secure access to AIPMA’s annuity quote tools and resources.
- Annuity Comparison Tool: Leveraging this platform, you can select fixed annuity and indexed annuity carriers to compare multiple products by state availability, issue age, benefits, product, rate term, surrender years and other options. You also can review income rider options for your clients and prospects.
- Calculators: These online resources show your clients “the numbers” including an income rider calculator, 72(t) calculator, retirement planner, RMD & Stretch IRA Calculator, and savings distribution calculator among others.
Annuity Statistics
- Worker confidence is down, with only three in five being confident they have enough money to live comfortably in retirement. (2026 EBRI/Greenwald Research Retirement Confidence Survey)
- Two in five workers and a quarter of retirees do not know who to go to for financial advice. (2026 EBRI/Greenwald Research Retirement Confidence Survey)
- 46% of Americans say they don’t expect to be financially prepared for retirement and nearly half (48%) believe it is somewhat or very likely they will outlive their savings. (Northwestern Mutual 2026 Planning & Progress Study)
- 78% of workers and 69% of retirees are concerned the U.S. government will make significant changes to the American retirement system. (2026 EBRI/Greenwald Research Retirement Confidence Survey)
- 28% of consumers ages 45 to 75 are contemplating postponing retirement because of financial concerns. Those lacking a pension or annuity are twice as likely (36%) to do so than those without either source of protected income (17%). (2025 Alliance for Lifetime Income and CANNEX Protected Retirement Income and Planning Study)
- An annuity is not insured by the FDIC (like a bank CD, checking account, or savings account). Annuity guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company.
Are You Looking for a Specific Annuity Carrier?
AIP Marketing Alliance is contracted with more than 70 insurance carriers (and growing!) so we can help you and your downline agents find an annuity carrier. Our Case Management team can help guide you through the electronic contracting process.
Contact us at chrish@aipma.com or give us a call (800) 783-5206
Is Your Agency Selling Annuities?
Why not? By adding a new product line, your agents can see how cross-selling to current clients also can attract prospects. AIPMA will work with you and your agents to get them contracted to sell annuities. Simply click the button to the right to schedule a conversation with our Vice President of Business Development, Chris Howe.
Contact Us
800.783.5206
2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897
About Us
For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2025