Annuities

With uncertainty in the market, consumers are looking for stable financial products designed around their retirement planning goals. An annuity is the only financial product that guarantees lifetime income, and has grown into a popular product in recent years. AIP Marketing Alliance also provides the latest annuity rates and information through its dedicated portal for your agents.

Annuities

With uncertainty in the market, consumers are looking for stable financial products designed around their retirement planning goals. An annuity is the only financial product that guarantees lifetime income, and has grown into a popular product in recent years. AIP Marketing Alliance also provides the latest annuity rates and information through its dedicated portal for your agents.

Current Annuity Trends

Propelled by record-high fixed annuity sales, total annuity sales surged to $310.6 billion in 2022, a 22% increase from 2021 results and 17% higher than the record set in 2008.*

Half of consumers are now more interested in protecting their retirement income since the start of the COVID pandemic.**

Nearly one quarter of consumers don’t have any kind of financial plan and another 28% have an overall direction in mind, but no financial plan to get there.**

Among those who have an annuity, 74% believe their savings and sources of income will last their lifetime, compared to only 43% for those without an annuity.**

Do you have clients looking for a financial product that protects their retirement planning in fluctuating market conditions?

*Source: 2022 LIMRA U.S. Individual Annuity Sales Survey

**Source: 2022 Alliance for Lifetime Income and CANNEX Protected Retirement Income and Planning Study

Available Products

Through our annuity carrier relationships, AIP Marketing Alliance supports multiple annuity products for our independent wholesalers and agents. Based on your client needs, AIPMA can direct you toward:

  • Fixed Indexed Annuities (FIA): A FIA ties the determination of credited interest to a market index; S&P for example. The FIA’s principal and interest already credited is not subject to loss from market downturns.
  • Single Premium Immediate Annuity (SPIA): A SPIA skips the accumulation stage and begins paying out income either immediately or within a year after your client purchased the SPIA with a single, lump-sum payment. Clients also can make larger contributions without the limitations of similar retirement plans (i.e., 401(k), IRA).
  • Multi-Year Guaranteed Annuity (MYGA): A MYGA works like a bank CD with a guaranteed rate of return for a specific period with tax-deferred earnings. MYGAs are not insured by the Federal Deposit Insurance Corporation (FDIC) but guaranteed by life insurance companies. A MYGA also can provide a death-benefit for your clients’ beneficiaries.

An annuity is the only financial product that can guarantee lifetime income. Without a limit on annual contributions to an annuity, clients can place money into an annuity to defer paying taxes on their contributions until a disbursement is taken. Your clients also can take a lump-sum payment or schedule guaranteed payments for a specific length of time for a steady stream of income.

Each client’s situation is different. AIPMA also provides an experienced Business Development team to discuss product differences, answer questions, and generate illustrations to help you show annuity product options to your clients. Contact our Business Development Team at (800) 783-5206, Prompt 2 or marketing@aipma.com.


AIPMA Resources

  • Website/Portal: Supported by AIPMA’s myAIP CRM, wholesalers can customize a website portal to provide secure access to AIPMA’s annuity quote tools and resources.
  • Annuity Comparison Tool: Leveraging this platform, you can select fixed annuity and indexed annuity carriers to compare multiple products by state availability, issue age, benefits, product, rate term, surrender years and other options.
  • Calculators: These online resources show your clients “the numbers” including an income rider calculator, 72(t) calculator, retirement planner, RMD & Stretch IRA Calculator, and savings distribution calculator among others.

Facts/Trends About Annuities

  • Consumer knowledge of annuities is very low; 62% say they are somewhat or not at all knowledgeable about annuity products. (Source: 2022 Insurance Barometer Study, LIMRA and Life Happens)
  • Despite their low level of understanding, consumers want annuities. Almost half (47%) say they need an annuity. (Source: 2022 Insurance Barometer Study, LIMRA and Life Happens)
  • 7 in 10 view guaranteed lifetime income products as a very valuable addition to Social Security. (Source: "The Importance of Access to Financial Guidance to Moderate Income Retirement Savers," survey conducted by Greenwald Research for the American Council of Life Insurers (ACLI), May 18, 2022.)
  • More than 8 in 10 millennial affluent investors indicate strong interest in owning retirement income products. (Source: Cogent Syndicated Annuity Brandscape (TM) report from Escalent, March 1, 2022)
  • An annuity is not insured by the FDIC (like a bank CD, checking account, or savings account). Annuity guarantees are backed by the financial strength and claims paying ability of the issuing insurance company.

Are You Looking for a Specific Annuity Carrier?

AIP Marketing Alliance is contracted with more than 60 insurance carriers (and growing!) so we can help you and your downline agents find an annuity carrier. Our Case Management team can help guide you through the electronic contracting process.

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Is Your Agency Selling Annuities?

Why not? By adding a new product line, your agents can see how cross-selling to current clients also can attract prospects. AIPMA will work with you and your agents to get them contracted to sell annuities. Simply click the button to the right to schedule a conversation with our Vice President of Business Development, Chris Howe.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. Copyright 2023