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Educate Your Clients on the Importance of Life Insurance

As September arrives and students return to school in whatever COVID-19 form that may be this year, the insurance industry officially celebrates Life Insurance Awareness Month (LIAM). That means it’s time to school your clients and prospects on the value and affordability of life insurance.

In May 2020, more than half of Americans (53%) expressed a heightened need for life insurance because of the coronavirus pandemic, according to the Life Insurance Marketing and Research Association (LIMRA). All the more reason to get the word out to your customers!

Luckily, AIPMA has gathered the tools and resources you need to teach “Life Insurance 101.”

AIPMA’s marketing team can customize life insurance social media graphics for our wholesalers and agents. To have your logo added, contact our Business Development team at (800) 783-5206 Press #2 or email

We will be sharing Life Insurance Awareness Month content on our AIPMA social media pages as well. Follow AIPMA on LinkedIn and Facebook to stay up-to-date.

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2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. Copyright 2023