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The Time for Life Insurance Awareness is NOW

The insurance industry celebrates Life Insurance Awareness Month (LIAM) each September. But the reality check we've gotten with the pandemic means we need to talk to everyone about life insurance NOW — and that's why LIAM has launched early this year!

As we've all come face-to-face with the reality that the unexpected can happen at any time, people are more concerned about having coverage. The earlier start of the LIAM campaign gives agents and advisors extra time to shine a light on the value and affordability of life insurance. The COVID-19 outbreak makes this advice from LIAM spokesperson, Brooke Shields, ring especially true. Share this important video message about life insurance with your clients and prospects.

We will be sharing Life Insurance Awareness Month content on our AIPMA social media pages as well. Follow AIPMA on LinkedIn and Facebook to stay up-to-date.

More life insurance resources available for our AIPMA wholesalers and agents:

AIPMA has additional life insurance materials available for our wholesalers and agents. Contact our Business Development team to learn more, or for illustrations and product assistance at or call (800) 783-5206 Press #2.

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About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024