Each May, the financial services industry promotes Disability Insurance Awareness Month (DIAM). This campaign reminds consumers to protect their income if they become unable to work due to illness, injury, or having a baby.

Here are some facts, courtesy of LIMRA and Life Happens, that highlight the importance of disability insurance (DI):

• According to the Social Security Administration, 1 in 4 American adults will become disabled before reaching age 67.
• The Centers for Disease Control reports that 26% of Americans have some disability, roughly translating to about 61 million people.
• 38% of consumers are very/extremely concerned about being able to support themselves if they become unable to work due to an illness or injury.

In preparation for DIAM 2024, AIP Marketing Alliance, an Integrity Company, has created new social media graphics and a video to help you promote the value of disability insurance to your clients and prospects.

Our 2024 Disability Insurance Awareness Month Social Media Resources document contains an original series of social media graphics, a new video, and suggested post text. To request your copy, contact the AIPMA Business Development team at (800) 783-5206 Press #2 or [email protected]. AIPMA’s marketing team can also brand this document with your logo and contact information to send to your downline agents.

More facts and resources to help you launch your DIAM promotion:

• Check out the Disability Insurance section of the Life Happens consumer website (includes a DI needs calculator).
• Visit the Disability Insurance product page on AIPMA’s website.
• Find the research to help you open the conversation from the Council for Disability Awareness blog.

Follow AIPMA on LinkedIn, Facebook, and YouTube to see the #DIAM24 content we will share throughout May!