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Have You Noticed AIP Marketing Alliance’s New Logo?

AIP Marketing Alliance, an Integrity Company, has started implementing a new version of its corporate logo to strategically align better with our parent company. Through the first six months, AIPMA’s employees have transitioned well to the #integrityfamily, with many benefits coming from the #integrityeffect, including new resources continuing to roll out on a weekly basis.

For the first six months, AIPMA implemented a temporary logo, which featured our motto (“Your Growth is Our Commitment”) and the Integrity Company tagline showing our partnership. The new AIPMA logo has been adjusted using the Integrity corporate blue and gray colors and eliminating the gradients in the old brand.

“Integrity Marketing has created a well-recognized and professional brand across its platforms, and I felt AIP Marketing Alliance would benefit with a stronger connection to Integrity’s branding,” said Darron Markwood, Vice President of Marketing. “The logo change may seem subtle at first glance, but you will notice the differences in our website, social media platforms, and marketing materials.”

He added the logo continues to pay homage to AIP Marketing Alliance’s 40+ years within the life insurance and annuity marketplace by preserving the original brand built through Cheryl A. Kisser and David Kisser. As Assured Investment Partners evolved into AIP Marketing Alliance, AIPMA now takes those next steps in growing our business through Integrity.

In January 2022, Integrity Marketing Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health, and wealth solutions, announced it had acquired AIP Marketing Alliance. As part of the acquisition, Rick Kisser, Chief Executive Officer, and Kym Kisser, Chief Financial Officer, became Managing Partners in Integrity. You can learn more about the acquisition here.

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2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

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For more than 40 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. Copyright 2023