February is Insure Your Love Month, and with Valentine's Day on the way, it's the ideal time to promote how getting life insurance is an act of love!

Did you know? 48% of Americans do not have any life insurance coverage, according to the 2021 Insurance Barometer Study conducted by LIMRA and Life Happens.

Life Happens coordinates the Insure Your Love campaign at the beginning of each year because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance. You can find various life insurance videos on their client-facing website, including two new Real Life Stories.

In preparation for the February promotion, AIP Marketing Alliance has been busy creating new resources to help you re-engage clients and start new life insurance conversations with prospects. Our latest video and social media graphics were developed especially for our valued wholesalers and agents and can be customized with your logo and brand!

AIPMA's 2022 Insure Your Love resource library includes:

• A brand-new Insure Your Love video
  (can be personalized with your logo and contact information)
• A collection of visually appealing, customizable social media graphics
  (Don't forget to use the #InsureYourLove hashtag when you post!)
• Additional client-friendly insurance carrier resources
  (flyers, videos, social media graphics)

Be sure to make the most out of Insure Your Love Month by contacting the AIPMA Business Development team at (800) 783-5206 Press #2 or email marketing@aipma.com to request access to our 2022 collection and have materials branded with your company logo.

We will be sharing Insure Your Love Month content on our AIP Marketing Alliance social media pages. So, follow AIPMA on LinkedIn and Facebook for the latest updates!