
AIPMA Creates New Graphics and Video to Promote Life Insurance Awareness
Each September, there's an industry-wide effort to promote the value and affordability of life insurance through the Life Insurance Awareness Month (LIAM) campaign.
Leading the charge is Life Happens, and this year they are collaborating with singer, songwriter, producer, and humanitarian Kelly Rowland. By partnering with Life Happens as LIAM spokesperson, Kelly wants to help Americans get the life insurance they need with this year's theme: With life insurance, I've got you. You can view her powerful video message here.
Life Happens also has a new video PSA, "Dream On," that leverages the power of storytelling to express the importance of life insurance. Both videos are excellent for sharing with clients and prospects!
Did you know?
- Only one-third of Americans feel confident in their knowledge about life insurance.*
- 65% of uninsured Americans say they haven't purchased life insurance because they don't know what they need or how much to buy.*
- More than half of Millennials (52%) say they haven't purchased life insurance because no one has approached them.*
- 42% of Americans say their families would face financial hardship within 6 months if a wage earner died unexpectedly.*
*Source: 2021 Insurance Barometer Study, LIMRA and Life Happens.
The good news is that as an insurance agent, you can help families get the life insurance protection they need to keep their loved ones safe from financial worries. And AIP Marketing Alliance is here to support you, our independent life insurance wholesalers and agents, with original marketing materials created for LIAM 2021, including:
- A brand-new Life Insurance Awareness Month video (can be personalized with your logo and contact information)
- Visually appealing, customizable social media graphics (Don't forget to use the #GetLifeInsurance and #LIAM21 hashtags when you post!)
Plus, for your convenience, we've collected additional insurance carrier and industry resources for a complete library to fuel your life insurance promotions throughout September and beyond.
Now is the perfect time to put these tools to work. Make the most out of Life Insurance Awareness Month by contacting the AIPMA Business Development team at (800) 783-5206, Press #2 or email marketing@aipma.com to request access to our LIAM 2021 collection and have materials branded with your company logo.
We will be sharing Life Insurance Awareness Month content on our AIPMA social media pages as well. So follow AIPMA on LinkedIn and Facebook to stay up-to-date.
Latest Posts



Categories
Tags
Tickit Web Meetings Long_Term_Care Legal And General Global Atlantic Regional Director American Equity Regulations Culture Equitrust Myga Leads Ethos Nationwide Taxes Women Financial Planning Webinars Iul Tax Season Retirement Planning Final Expense Myaip Annuity Open Enrollment Corebridge Financial Protective Integrity Marketing Group Foresters Financial Nafa Carriers North American Medicare_Supplements Senior Health Shop Working From Home Fidelity Guaranty Life Permanent Life Insurance Disability_Insurance Holiday Indexed Universal Life Aig Fixed Indexed Annuity Lincoln Financial Group Covid19 Bestow Social Media Roth Ira Drop Ticket Secure Act Term Life Insurance Tips Limra Charity Job Posting Life_Insurance Aipma Coronavirus Covid 19 Genworth Ira Securian Financial Wink Integrity Transamerica Mental Health Ringcentral Fixed Annuity Insurance FraudContact Us
800.783.5206
2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897
About Us
For more than 40 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. Copyright 2023