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AIPMA Adds New Wink Solution for Annuities

As a leading provider of annuity sales, AIP Marketing Alliance works with multiple top-rated carriers and vendors to deliver services and platforms that make selling insurance products easier for our independent wholesalers and agents.

AIPMA has come a long way from our printed mailers with annuity spreadsheets. Today’s agents need up-to-the-minute product information to compare when discussing annuities with their clients. With that in mind, our team has decided to add Wink’s AnnuitySpecs platform to our secure website and wholesaler recruiter portals starting Monday, November 16th.

AnnuitySpecs is a product management solution for reliable and comprehensive annuity product information. By delivering the data our agents need, this annuity tool provides unparalleled competitive intelligence on:

  • Product and rider specifications, standardized for consistency;
  • Side-by-side product comparisons for due diligence and record-keeping;
  • Quickly compare rates on an apples-to-apples basis; and
  • Advanced product and rider search with over 150 search options.

“AIPMA believes in providing a real-time, easy-to-use mobile portal for agents to compare the benefits of multiple annuity products for their clients,” said Rick Kisser, Chief Executive Officer. “With more than 60 top-rated carriers, we wanted a customizable tool for agents to properly reflect a realistic comparison for their clients. I think AnnuitySpecs will become very useful for our wholesale partners and agents.”

AnnuitySpecs will be incorporated into our annuity web tools starting November 16th. Agents and wholesale partners can access AnnuitySpecs through the AIPMA website by clicking on “Login” in the top navigation bar. Note: You will need an AIPMA login and password to gain access to these resources.

If you have any questions about using the AnnuitySpecs solution, please contact AIPMA’s Business Development team at (800) 783-5206 Press #2 or email Our team also can schedule an online demonstration of the platform for you and your agents as needed.

AnnuitySpecs is powered by Wink, Inc., a market research firm that tracks life insurance and annuity companies, their products, features, rates, and sales. Wink provides competitive intelligence tools and insight to life insurance and annuity stakeholders.

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2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024