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Integrity Launches Integrity Wealth to Expand Access to Comprehensive Life, Health and Wealth Solutions for More Americans

Integrity Wealth division strengthens Integrity's consumer-focused mission to deliver holistic life, health and wealth planning to millions of underserved consumers throughout their lifetime

Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced the official brand launch of Integrity Wealth. With more than $46 billion in assets under management and advisement and an extensive network of wealth advisors across all 50 states, Integrity Wealth is already a strong and respected leader in the industry. The formal launch of the Integrity Wealth brand brings together Integrity's formidable and diverse wealth-focused partner firms to more comprehensively work with the company's Life and Health divisions in delivering truly holistic life, health and wealth solutions to millions of American consumers throughout their lifetime.

Integrity Wealth, in combination with Integrity's pillars of Life and Health, brings transformative change to the industry as it empowers agents and advisors to access comprehensive capabilities within partner affiliates to expand integrated solutions. Consumers will benefit greatly as they gain access, through their wealth advisors and insurance agents, to more wide-ranging and cross-functional guidance, extensive products and effective planning solutions. This innovative integrated approach is designed to support the full range of financial well-being — from health and life insurance to retirement and financial planning.

"By formally defining Integrity Wealth as a key division within our service-driven platform, we are better positioned to expand our already robust wealth management and planning to even more Americans with an impressive portfolio of fully integrated and holistic life, health and wealth offerings," explained Bryan W. Adams, Co-Founder and CEO of Integrity. "Integrity partners have been serving wealth management clients for decades — and now, as we come together as an integrated platform, they will offer their knowledge and expertise to help more American consumers gain access to services and solutions that help them better plan for retirement and make the most of what life brings!"

"We've long been focused on delivering life and health insurance solutions that help consumers protect what's important, and we know they're only part of the equation," continued Adams. "We know that Americans need wealth planning and management solutions to help protect and maximize the assets they've worked so hard to build — and we believe that the life, health and wealth needs of today's clients affect each other. With Integrity Wealth, we have the opportunity to help consumers access the holistic planning and protection they deserve, provided through three interconnected pillars of Life, Health and Wealth. Each pillar provides an established framework designed for insurance agents and wealth advisors to collaborate and align their areas of expertise. This is a historic moment, not just for Integrity, but also for the millions of American families who will have access to our integrated approach."

With today's announcement, Integrity's three comprehensive service areas — Integrity Life, Integrity Health and Integrity Wealth — are positioned to further transform the insurance and financial services industries by helping agents and advisors better serve the interrelated life, health and wealth needs of American consumers. As an industry innovator, Integrity is committed to streamlining and simplifying the process of securing financial wellbeing, making it easier for consumers to get the right solutions at the right time.

"In today's complex and often uncertain environment, having access to comprehensive planning solutions that work together seamlessly has never been more important," said Tom Dempsey, Integrity's Chief Distribution Officer. "By holistically integrating our proven wealth management and planning expertise with our expansive services and capabilities, Integrity is once again leading the way in looking out for the best interests of consumers. Our democratized approach provides millions of Americans with wealth management solutions and guidance they may not have had unified access to in the past. Our goal is to help put them on the path to a more secure, stable and satisfying retirement — and leave a strong and lasting legacy for their loved ones."

As part of its holistic approach to life, health and wealth protection, Integrity provides end-to-end innovative technology and resources designed to help agents and advisors work more efficiently and anticipate consumer needs. Integrity is a leader in insurtech, offering a scalable, cloud-based technology suite that helps humanize and improve the insurance and financial services experience for everyone. Integrity Wealth will utilize key components of the Integrity Suite of Solutions, which offers proprietary life, health and wealth solutioning in one AI-driven technology platform, including MedicareCENTER, LifeCENTER, LeadCENTER and Ask Integrity™. The proprietary platform of combined technology solutions makes it easier for agents, advisors and consumers to access Integrity's broad range of holistic solutions from one integrated comprehensive technology solution.

For more information about Integrity's platform, visit

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to MORE in ’24 as we are launching a bunch of new resources to support our independent insurance wholesalers and agents. Visit our blog on to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc. does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).

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For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024