About Us

Introducing AIP Marketing Alliance, an Integrity Company

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. AIPMA has the carrier relationships, products, technology, training, leads, and tools to help independents grow their business and stand out in a competitive marketplace.

About Us

Introducing AIP Marketing Alliance, an Integrity Company

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. AIPMA has the carrier relationships, products, technology, training, leads, and tools to help independents grow their business and stand out in a competitive marketplace.

Your Growth is Our Commitment

AIP Marketing Alliance (AIPMA) believes in this statement and carries that philosophy throughout our organization to our member wholesalers and agencies. As an independent life insurance or annuity wholesaler or agency, we want to provide the missing pieces you need to grow your business and retain your valued agents.

We also align our team with Integrity's main core values: family, integrity, service, respect, and partnership. As you learn more about AIPMA, you'll also learn how we truly embody these value across all of our employees. Interested in learning more? Let's have a conversation!

What AIPMA Offers Agencies, BGAs, FMOs, IMOs and Wholesalers

As a strategic partner of Integrity, AIPMA’s goal is to align our technology, staff and resources to your sales strategy, and to assist your downline agents in selling consumer financial products including:

  • Life Insurance: Term Life, Permanent Life, Whole Life, Universal Life, Long-Term Care (LTCi), Final Expense, Simplified Issue, and Guaranteed Issue;
  • Annuities: Fixed Indexed Annuity (FIA), Single Premium Immediate Annuity (SPIA), and Multi-Year Guaranteed Annuity (MYGA);
  • Long-Term Care Insurance (including hybrid life/LTC products)
  • Final Expense Insurance
  • Disability Insurance
  • Medicare Supplements (through Integrity)

Why Align With AIPMA

We understand wholesalers, brokers, and general agents and their agents may operate in different markets. However, AIPMA has spent 40+ years as a nationwide distributor of insurance products. AIPMA focuses mainly on annuities and life insurance, and we are staffed to support the marketing effort of one agent as well agencies with thousands of agents.

Your Growth is Our Commitment – AIPMA provides each agency the flexible resources for their sales model and support needs.

  • Carriers: AIPMA provides access to 70+ of the top-rated carriers for life insurance, annuity, long-term care, and disability insurance products.
  • Service Center: Our case management and business development teams strive to provide unparalleled, professional service to assist your agents with online licensing and contracting, new business processing, case designs, illustrations, carrier products, and sales ideas.
  • CRM Platform: AIPMA’s proprietary CRM platform tracks your downline’s activity plus provides you with a customized website/portal for your agents to access quoting tools, carriers, documents, and online contracting.
  • Sales & Training Portals: The Accelerate portal becomes your on-demand video training tool for selling annuities and life insurance. AIPMA also had training websites for final expense and term life insurance.
  • Lead Programs: As part of Integrity, your agents get access to LeadCENTER. This real-time lead platform is an affordable, compliant option to target local area prospects looking to purchase life insurance or final expense.

Today’s life insurance and annuity wholesalers need more resources to stay competitive in the market while tracking sales metrics and implementing strategies designed to grow their business. Your Growth is Our Commitment.


About Integrity

Integrity, headquartered in Dallas, Texas, is an omnichannel insurtech leader of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its partner network, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s cutting-edge technology helps streamline the insurance and financial planning experience for all stakeholders. In addition, Integrity develops products with carrier partners and markets them through its distribution network of agencies, brokerages and RIAs throughout the nation. Integrity’s nearly 5,500 employees work with more than 420,000 agents and advisors who serve over 10 million clients annually.

AIPMA's Contracted Carriers

Want to Learn More About AIPMA?

When talking to our agencies and wholesalers, AIP Marketing Alliance wants to provide as much information as we can about how we can complement your business model and sales strategy. We hope you'll visit a few more sections of our website to learn about AIPMA, our resources and our technology. Please feel free to click the links below to visit those pages.

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Let's Have a Conversation About Your Business!

Every wholesaler has different goals and business needs, but how can AIPMA provide the support that specifically focuses on each wholesaler’s agents? Do you need a few new carriers or some different product lines? Simply click the button below to schedule a call with our Vice President of Business Development, Chris Howe.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024