Why Agencies & Agents Stay

For more than 40 years, AIP Marketing Alliance, an Integrity Company, has the teamwork and resources needed to help our agencies and agents grow. Our team believes #TheDifferenceIsPersonal and we dedicate ourselves to fulfilling the case management, business development and marketing resources for your agency and agents. That's why most agencies have stayed with us for decades.

Why Agencies & Agents Stay

For more than 40 years, AIP Marketing Alliance, an Integrity Company, has the teamwork and resources needed to help our agencies and agents grow. Our team believes #TheDifferenceIsPersonal and we dedicate ourselves to fulfilling the case management, business development and marketing resources for your agency and agents. That's why most agencies have stayed with us for decades.

What are you looking for in an insurance distributor or wholesaler?

AIP Marketing Alliance asks that question to every prospective independent insurance agency or wholesaler looking to align with our services. The answer is never the same as each agency/wholesaler has a variety of needs. Those needs also change over time.

We used the last four decades to continually improve our services, carrier relationships, and technology to meet – and hopefully exceed – your agency's needs. AIPMA isn't going to tell you how to run your business. We want to provide the missing pieces you want to grow and stay competitive in the market.

Why Choose AIPMA?

With thousands of IMO/FMO choices nationwide, life insurance and annuity wholesalers/brokers can access insurance carriers and products anywhere.

Admittedly, AIP Marketing Alliance isn’t the largest distributor in the country, but there’s many reasons why 90% of our Agencies/Agents have aligned with AIPMA for more than five years – and 80% for more than 10 years! We support more than 70,000 agents nationwide.

Our value propositions stay simple – yet they build on a solid foundation of more than 40 years supporting agencies:

  • Every agent should be treated as an important customer and every agent’s sale is important
  • Answer the phone when you or your agents call
  • Do not talk or market to your downline agents unless you want us to
  • Pay earned commissions correctly and in a timely manner
  • Support your business model with our technology and staffing capabilities
  • Your Growth is Our Commitment!

Turn-Key Marketing Programs

Consider AIPMA as your insurance toolbox. We have multiple tools available to our independent Agencies/Agents. The key question is: What would you like to have that would help you grow your business? What resources do you specifically need to support your strategy?

Our team believes in having a “conversation” to discover what AIPMA can provide to complement your business model.

  • Some wholesalers need a CRM Platform (myAIP or IntegrityCONNECT®), qualified lead programs (IntegrityCONNECT Leads), or training portals (Accelerate).
  • Others choose AIPMA to get appointed with some of our more than 80 carrier relationships.
  • Some agencies/agents need a new product line (life insurance, annuity, long-term care, final expense, disability insurance) to market to their current clients.
  • Create an agent-focused, customized website for your downline to access annuity and life insurance comparison and quoting tools, online contracting, calculators, and additional training and eApp resources
  • Develop a consumer-facing website for each agent to sell life insurance and final expense
  • Access to sales and marketing tools exclusive to AIPMA and Integrity agents
  • Benefits including discounted E&O Insurance, group health plan coverage through the Integrity Health Plan, and discounts from retailers nationwide

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Leverage AIPMA & Integrity to Complement Your Sales Strategy

  • What tools and resources could eliminate most of those time-consuming, administrative tasks?
  • Do you need more processing support for your agency so that you have more time to close more cases and recruit more agents?

The choice is yours. AIPMA may be able to provide multiple options geared toward your strategy and your sales goals. Simply click the button to schedule a conversation with our Vice President of Business Development, Chris Howe.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2025