In 2025, AIP Marketing Alliance focused on helping our independent wholesalers and agents #STRIVEin25 by providing carriers, products, technology, and resources to help them succeed in achieving their sales goals. That motto also meant providing viable options for their clients’ and prospects’ retirement planning, which could include life insurance, annuities, long-term care product options, and even final expense.

Based on early projections, AIPMA seems to have met that goal as the annuity market continues its positive momentum as more consumers are looking for accumulation protected against market risk. Life insurance has renewed interest as more products are adding long-term care provisions and living benefit options to better fit into clients’ lifestyle needs. Final expense still resonates with some clients who may not qualify for traditional life insurance products but could get up to $25,000 for final expenses without a medical exam.

Let’s just say, the independent insurance market continues to deliver and agents strive to meet the needs of consumers today, tomorrow, and for the future. AIP Marketing Alliance, an Integrity Company, wants to support your efforts this year by providing #TheRightMIXin26!

What is #TheRightMIXin26? There’s a couple of different combinations for this statement. Let’s start by focusing on your clients and prospects.

During an appointment, the conversation can go in many different directions in regard to retirement planning based on budget, age, marital status, children, and other variables.

It’s like playing Scrabble and picking your seven tiles to start the game. Some players will want to pick the easier letters (S,N,E,T,L,R) like they are competing in the final round of Wheel of Fortune. They want to score with longer words with guaranteed points over the duration of the game. Other players want some of those high-scoring, risky letters (K, Q, X, Z) in hopes of scoring bigger with a double or triple letter/word score.

However, most players understand how to line up these letters but need some advice on what letters/words would “score” the best for their retirement needs. They enlist financial professionals to assist as their “dictionary” for retirement planning options that may “score” better results for their future.

So what’s better for your clients? Spelling out “tense”, “life”, or “budget” over time or saving a few letters to spell out “quiz”, “flock”, or “whiz?” That’s why Scrabble incorporates a few blank tiles into the game as they allow players to pivot to a longer or better word when the situation arises.

Spelling out their options is very important as part of #TheRightMIXin26. Taking a minute for a life insurance policy review (LIPR) can assess their situation now and position these products for the future. Are they scared about the economy? An annuity can provide lifetime guaranteed income (based on the claims paying ability of the carrier) or short-term/long-term accumulation of tax-deferred income that typically is unaffected by market fluctuations. Financial advisors also could provide market-driven products that align their “tiles in a row” with their retirement planning. AIPMA leaves those conversations in your licensed hands.

However, AIP Marketing Alliance also wants to spell it out for independent life insurance and annuity agencies and agents nationwide. You also need #TheRightMIXin26 to be able to best service and meet the growing needs for your consumers – keeping their best interests in mind.

You don’t need to blindly pick from a few letters or tiles. You need to see all the tiles on the table to play out the “best” retirement planning options for them now and down the road. That starts with A-I-P-M-A as your nationwide distributor.

Let’s spell it out for you some more. C-A-R-R-I-E-R-S. P-R-O-D-U-C-T-S. L-E-A-D-S. I-N-T-E-G-R-I-T-Y. C-R-M. T-E-C-H-N-O-L-O-G-Y. S-E-R-V-I-C-E. And guess what?!?! There’s no “I” in our T-E-A-M either. We also aren’t limited to seven or eight letters for our resources as we try our best to go above and beyond by helping you and your agents.

The best part of aligning with AIP Marketing Alliance involves having access to all the tiles on the table and not blindly picking what matches up with your sales strategy. For example, we’ve worked with health agents to add term life insurance products to their portfolio. We’ve also helped some P&C agencies by aligning annuities and life insurance options to cross-sell to their client base.

Today’s independent insurance agents need to diversify their products to better fit their current clients and future prospects. Consumers are looking for one “go to” person vs. spreading their retirement strategy across multiple people. That’s why we have agencies and agents who have relied on AIPMA for decades during our 40+ years in the industry.

AIP Marketing Alliance has #TheRightMIXin26 (and beyond) to help independent agents achieve this goal, and the resources to help grow your business. Don’t find yourself limited by picking a distribution network like grabbing Scrabble tiles from the bag. We will put all of our tiles on the table for you, and you can choose how these resources could support your business plan.

While we talk Scrabble this week, we’re not playing games here as AIPMA’s staff wants to earn your business. Let’s line up some carriers, products, and technology to give your agents #TheRightMIXin26! Contact Chris Howe, Vice President of Business Development, at [email protected] or (248) 312-2602 to start the conversation as he will spell things out for you!

We are #TheRightMIXin26 for independent insurance wholesalers and agents. For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to supporting our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about lead programs, access to IntegrityCONNECT’s technology, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc., does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).