A couple of years ago, AIP Marketing Alliance became a strategic partner of Integrity, and our team has shared those benefits with independent life insurance and annuity wholesalers and agents nationwide. More than 5,800 employees within the Integrity world feel the positive impact of this relationship as the “Integrity effect” and we talk about how Integrity positions financial professionals and their valued clients “for the good days ahead.”

Who is Integrity? Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach.

In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings.

AIP Marketing Alliance is proud to be a part of this network of companies all focused on the same goal – helping agents and their clients through competitive insurance products, personalized customer service, technology platforms designed for efficiency, affordable lead programs, online training platforms, and many more benefits involved with the Integrity effect.

When President Rick Kisser made the decision to join Integrity, he explained how becoming a strategic partner would benefit AIPMA, our team, and our downline agents for many years to come. Little did we know at that time, AIPMA is now positioned for the good days ahead with the above resources made available to not only our team, but to our downline wholesalers and agents.

That’s why we’re taking this blog article to extend that invitation to independent wholesalers and agents looking to gain a competitive advantage in the annuity and life insurance market, grow their business, and still retain the personalized customer service necessary to be successful in the financial services industry.

By aligning your agency and agents with AIP Marketing Alliance, we believe you get the best of both worlds by leveraging Integrity’s technology, carrier relationships, and lead programs combined with AIPMA’s experienced team, back-office support system for case management and business development, and in-house marketing staff. You can STRIVE in ’25 to finish the second half of the year strong!

AIP Marketing Alliance, an Integrity Company, opens the doors to much more, which you may not get through typical IMO/FMO relationships. Selling annuities, life insurance, disability insurance, and other products continues to get more competitive in today’s financial services world.

You and your agents need that competitive edge – especially today. For more than 40 years, AIP Marketing Alliance has provided a la carte services and relationships with independent wholesalers and agents nationwide where we ask the questions and have the conversations about how we can support your business goals and agents. You know what you need – and we can help you achieve those goals.

How can AIPMA do that? Through us, you gain access to carrier relationships, multiple products, insurance technology and tools, customizable agent portals, proprietary CRM platform, on-demand video training, and much more. We can build a custom agent portal to help your agents quote and compare life insurance products and annuities, research long-term care insurance options, track your agents’ business, and make selling products efficient and easier.

Through AIPMA, your agents also can feel the Integrity effect and utilize Integrity’s platforms including LifeCENTER, LeadCENTER, MedicareCENTER, PlanEnroll consumer websites for Medicare and Final Expense sales, Ask Integrity® AI-powered digital assistant, and ability to get contracted with many insurance carriers nationwide.

Honestly, this blog would get even longer if AIPMA spent more words talking about how AIPMA and Integrity can help your agents close more business. Instead, we’ll share a fact: agents who use Integrity technology submit 79% more applications and write 64% more applications than those who don't.

AIP Marketing Alliance wants to share the Integrity effect with you and your agents as your growth is our commitment. Let’s have a conversation about how AIPMA can provide the carriers, products, and resources to support your business strategy and agents. Visit AIPMA.com to learn how you can get started or schedule some time with Chris Howe, Vice President of Business Development, at (248) 312-2602 or [email protected].

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to STRIVE in ’25 as we support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc. does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).