If you are asking your clients to fax over their life insurance or annuity application, you are definitely doing it wrong. Today’s insurance agents have scrapped the ideas of printing out these vital documents as human error or terrible handwriting could cause delays in processing and increased irritation with clients and prospects.

Who uses a fax machine these days? That’s like going back in time waiting for that frustrating AOL beep-boop-beep-boop sound to give you a hamster-driven connection to this thing called the internet. You may as well drop off a floppy disk with the application or send it to their Netscape email address.

AIP Marketing Alliance, an Integrity Company, understands the importance of time – yours and your clients – when filing an application with an insurance carrier. For that reason, our team continues to make the process simpler and more efficient for downline life insurance and annuity insurance agents.

Introducing AIPMA’s new “public-facing” e-Apps page on AIPMA.com! Our team of professionals went through most of our insurance carriers and developed this new page to provide quick access to most of our carriers’ e-application pages. For some of these carriers, we’ve also included links to instructions when available.

Most of these links go directly to the carrier’s e-App page or portal, which means you will need a login/password to access these pages. Due to being agent-approved content, most carriers require these credentials to access e-Apps. This security feature keeps access to contracted, licensed agents. That makes sense, right?

AIP Marketing Alliance also provides the same type of security to two main applications designed to simplify the e-application process for life insurance and annuities. For life insurance, agents can log into iPipeline to submit e-applications (iGO also is available for mobile apps), while AIPMA also has FireLight, which streamlines the e-App process for certain annuity carriers.

For term life insurance, don’t forget that AIPMA also has Techficient’s Dynamic Quoting Platform, which leverages your client’s information to create a targeted term life quote from multiple carriers – plus the ability to submit the e-App directly once your client selects the carrier/product from the applicable choices. Agents also have access to IntegrityCONNECT, the all-in-one platform for life insurance, final expense, and Medicare sales.

AIPMA downline wholesalers and agents can get to most of these tools directly by logging into AIPMA’s Agent Tools section of our website or through their upline wholesaler’s dedicated resource portal. AIPMA creates these customized websites for our valued wholesalers to provide downline agents with one location to utilize quoting tools, contracting, underwriting guides, and much more in one dedicated resource portal.

Let’s get back to the main question of this blog. Why should insurance agents use e-Apps instead of rolling back to the Rolodex days of faxing your clients? That’s where AIPMA defaults to some statistics from our parent company, Integrity.

• Increased Productivity: Agents using Integrity technology and platforms have reported up to a 79% increase in applications submitted.
• Reduction in errors: Did your client enter in the wrong number or is their handwriting illegible? e-Apps can eliminate these questions or errors by submitting cleaner data.
• Time Efficiency: By reducing "backend work," agents can spend more time interacting with clients.
• Improved Compliance: Automated tools help agents stay compliant with regulations while communicating with clients.

Would you like to increase your application submissions, reduce administrative turnaround time with carriers, and potentially close more business this year? e-Apps is just one piece of AIPMA’s resources that provides independent agents nationwide with #TheRightMIXin26 to achieve these goals.

AIP Marketing Alliance encourages you to visit our new carrier e-Apps page on AIPMA.com. If you click on the links, you will get to the carrier pages, but these tools were made with our downline life insurance and annuity agents in mind. We’d love your feedback and let us know if we are missing a carrier or two in this list. AIPMA will continue to update this page as we add more carriers.

Want access to these resources and all of the tools in the AIPMA toolbox? Contact Chris Howe, Vice President of Business Development, at (248) 312-2602 or [email protected]. You also can reach out to AIPMA’s Business Development team at (800) 783-5206 Press #2 or [email protected]. Our team members can talk about the options for tools and how technology can enhance your current sales techniques and strategy.

We are #TheRightMIXin26 for independent insurance wholesalers and agents. For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to supporting our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about lead programs, access to IntegrityCONNECT’s technology, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc., does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).