Four years ago, the lives of the AIP Marketing Alliance team changed in a positive direction as Integrity acquired our office in Troy, Michigan, with President Rick Kisser and Chief Financial Officer Kym Kisser becoming Managing Partners in Integrity.

As a family-owned business started by Cheryl and David Kisser, the family saw a growing need to expand our capabilities through technology, carriers, limited distributed products, lead programs, training, and much more. AIPMA’s reputation in the annuity and life insurance market already had resounded in a very positive manner with more than 40 years of serving independent wholesalers and agents nationwide, but the Kisser family was looking to build for the future.

“AIP has an amazing track record of building lasting relationships with agents and clients, which has resulted in substantial success,” shared Bryan W. Adams, Co-Founder and CEO of Integrity. “The company will now have the chance to deepen those relationships and reach new clients with Integrity’s expansive technology offerings and world-class resources. Through innovation and partnership, the Integrity platform is providing Americans with the solutions they need to protect their life, health and wealth. The Kisser family will be an important part of carrying out this mission and I’m grateful to welcome them into our Integrity family.”

That was then. This is now. The “Integrity effect” continues to echo internally for our team members and externally for our valued wholesalers and agents. Let’s start with the building blocks of our success – AIP Marketing Alliance’s employees.

Integrity’s core values – Integrity, Family, Service, Respect, and Partnership – have been adopted and strengthened throughout our operations at every level. The family value already was strong with the Kisser family, but adding Integrity into the mix has supported many traditional endeavors.

The Casual for a Cause program gives back to local charities, and these efforts have been expanded through the Time Out for Charity donation period during Game Time. Our team also comes together to support Spring Training, Game Time, and other amazing events designed to build teamwork and camaraderie amongst our team – including team-bonding events throughout the year.

That “Integrity effect” doesn’t just trickle down to our wholesalers and agents – it’s an open spigot delivering products and services that satisfy the thirst of independent agents wanting more from an FMO/IMO. When you have a positive culture supported by an industry-leading company like Integrity, the bonds become even stronger with some wholesaler relationships lasting decades or more!

During those last four years, Integrity continues to grow its footprint in the United States and develop technology and carrier relationships designed to help consumers prepare for the good days ahead. AIP Marketing Alliance has shared these benefits with multiple value-added services and financial products for independent wholesalers and agents looking to grow their business.

The all-in-one IntegrityCONNECT platform evolves daily as an agent-friendly combination of a best-in-class CRM platform to track business efficiently and easily, Ask Integrity® AI digital assistant, prequalified leads for life insurance and final expense, customizable end-user focused websites for individual agents, and exclusive Integrity benefits including competitive E&O Insurance and other professional benefits.

Another benefit from the “Integrity effect” involves building relationships with former competitors in the marketplace. As more IMOs/FMOs join the Integrity “family”, AIP Marketing Alliance works with these partners to jointly provide access to services, carriers, and products to support each other’s common goals as members of Integrity’s network.

Through these partners, AIPMA’s downline now has access to multiple training platforms including Accelerate video training and the recently launched Life & Annuity Resource Center (LARC). For annuity producers, AIPMA continues to add more carriers and products on the e-app FireLight platform to streamline the annuity application process. This Business Builder site also has additional marketing materials available for customization.

Another new service added through an Integrity partner involves a dedicated underwriting team, which can be leveraged to analyze specific larger or niche life insurance cases that are initially declined by a carrier. This group will review the case and see if they can resubmit through the same carrier (or a different carrier) with the goal of having it approved for the consumer.

For that reason, AIP Marketing Alliance doesn’t want independent wholesalers and agents to take the time to wait and see how 2026 plays out. Through Integrity, we have #TheRightMIXin26! Our employees have seen how beneficial our relationship with Integrity has been and we want to share those values, technology, and additional resources with you and your downline agents.

Want to learn more about how AIPMA’s “Integrity effect” can make the competitive difference you need to grow your business in 2026 and beyond? Contact Chris Howe, Vice President of Business Development, at (248) 312-2602 or [email protected] to start the conversation. Discover why Integrity and AIPMA could provide #TheRightMIXin26 for you and your agents.

By the way, AIPMA still understands the value of personalized service when it comes to our customers – our downline wholesalers and agents. The difference is personal. Once you talk to our team, you’ll understand why AIPMA has built such a strong foundation for agencies and agents dedicated to growing their business. We’re pretty likeable, too, as the smiling faces you see on our website and social media platforms aren’t created with AI. 😊

We are #TheRightMIXin26 for independent insurance wholesalers and agents. For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to supporting our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about lead programs, access to IntegrityCONNECT’s technology, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc., does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).