Throughout July, AIP Marketing Alliance is launching the “Don’t Miss the Boat” series. Our team doesn’t want independent wholesalers and agents to miss out on the opportunity to grow their business, retain their valued agents, and access the carriers, products, and resources that could lead to much success. We are here to help you #STRIVEin25!

Most wholesalers and agencies have started out as independent agents who have cut their teeth selling life insurance and/or annuities for multiple years – before branching out and deciding to expand their efforts by recruiting agents.

We understand the growing pains. In 1981, Cheryl A. Kisser founded Assured Investment Planners, Inc., which started as an independent retail insurance agency that sold insurance products directly to consumers. At the same time, David H. Kisser, CLU, owned Baseline Trailer Shop that rented U-Hauls and custom trailers – some trailers built by hand by David Kisser himself! Seeing the potential in the insurance industry, David Kisser decided to sell this business to focus on Assured Investment Planners (AIP) with his wife, Cheryl.

The Kissers passed on their business philosophy to their children, Rick and Kym, to carry the torch into the future by expanding AIP to AIP Marketing Alliance, which has grown into a strategic partner of Integrity® starting three years ago. As a part of the Integrity family, AIPMA continues to leverage their resources and other strategic partnerships to provide carriers, products, technology, leads, and other services to independent wholesalers, agencies, and agents nationwide.

Admittedly, the Kisser family felt there were times when AIP Marketing Alliance fought an uphill battle against competing distributors, which made them feel like a smaller fish in a lake – if not an ocean. Despite our proprietary myAIP CRM platform and 70+ carrier relationships, agencies and wholesalers need much more than just competitive commission.

Enter in the “Integrity effect.” With multiple larger distributors in the financial services sector, AIPMA needed to expand its capabilities to stay competitive and help our downline agents remain competitive in the marketplace. Recognized for our personal service and relationships, AIPMA has held our own against the competition for 40+ years but understood the need to think about the future for our team and our downline.

AIPMA now has that balance – the financial power, technology, and resources of one of the larger distribution partners in the United States combined with the personalized service, paying commissions on time, and answering the phone when you call. We’ll say it’s the best of both worlds – the difference is personal for the good days ahead.

We want to pass on that “big fish” feeling to you – an independent wholesaler looking to grow your business through agent recruitment, multiple carriers, and technology designed to position you for the future. AIP Marketing Alliance doesn’t want you floating in the middle of the lake wondering how you will compete in this industry – we want to help you to take your business to the next level.

Are you trying to grow your business? Are your calls to the larger IMO/FMO/distribution partners not getting returned due to your production, size, or volume? Need an outlet that embraces your business strategy and fills the gaps to help you compete in your local and national market?

AIP Marketing Alliance wants to have that conversation with you. Are we a good fit for every agency nationwide? Sometimes yes, sometimes no. But taking 15 minutes, a half hour, or even hours to talk about your needs and what AIPMA can provide is worth that phone call for you. Our team will spell out everything, provide demos of our technology, explain commission options, and see how we can align with your strategy.

Don’t feel like a small fish in an ocean. Close the gap with the competition by expanding your business model with more carriers, agent resources and tools, and technology to help you grow your business and recruit more agents in your downline.

Don’t miss the boat this summer. For more than 40 years, AIP Marketing Alliance has supported independent wholesalers and agents nationwide as their desired annuity and life insurance distributor. Looking to jump on board to set your agents up for success for the second half of 2025? Let’s have a conversation about how you can still STRIVE in ’25! Contact Chris Howe, Vice President of Business Development, at (248) 312-2602 or [email protected].

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to STRIVE in ’25 as we support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc. does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).