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AIPMA can CONNECT you to E&O Savings, CRM, Leads, & More

As we brace for the upcoming holiday season, AIP Marketing Alliance wants to remind our LinkedIn newsletter readers and subscribers about how AIPMA being a strategic partner of Integrity can benefit independent wholesalers, agencies, and agents nationwide.

For our downline, the difference is personal. Our staff believes in delivering top-notch, efficient service to assist agents selling annuities, life insurance, long-term care insurance, and disability insurance. We have dedicated business development and case management professionals to assist with illustrations, quotes, applications, contracting, and answering questions that may come up.

Our Integrity connection also benefits agents as AIP Marketing Alliance leverages its carrier relationships, powerful technology, lead sources, and so much more. The best part – AIPMA-connected agents have access to all of AIPMA’s and Integrity’s resources.

How can this benefit you – the independent agent or agency looking to grow? Integrity truly is the gift that keeps on giving, and before the holidays kick in, it’s a chance for you to not only save some money in 2026 but also get CONNECTed to Integrity’s technology platform.

Let’s start with the biggest news announced just before the Thanksgiving holiday.

Independent agents and agencies can save up to 50% on E&O insurance just for using IntegrityCONNECT – the free, all-in-one tech platform built to help you save time, sell more, and supercharge your growth!

Why choose Integrity E&O Insurance?

  • Competitive Pricing: save up to 50% off the industry standard price*
  • Additional coverage: including ERISA and vicarious liability for life, health and annuities
  • Cyber protection: protects you against cyber risks
  • Individual limits: various policy limits per claim

You can learn more about Integrity E&O Insurance by clicking on this link to download the flyer, which contains a QR code to help you get started with IntegrityCONNECT. You also can get started by going to Integrity.com/Agents.

Once you get logged into IntegrityCONNECT, you can follow these steps to check out pricing for E&O insurance. Note: You will need your NPN to register.

  1. Log into IntegrityCONNECT and click MyBenefits
  2. Select Integrity E&O Insurance then click Apply Now
  3. Complete the form and Submit
  4. Integrity will send you an email with policy details and next steps

As a reminder, agents need to have their own independent E&O policy to ensure that they meet carrier requirements while maintaining full control over their protection. It is a smart way to safeguard your business and provide peace of mind for the unexpected.

AIP Marketing Alliance also wants to remind you that getting registered to use IntegrityCONNECT also opens up many more resources for independent agents to use to sell life insurance, final expense, and even Medicare products.

Just to give you a refresher on IntegrityCONNECT, this best-in-class CRM was built to help agents work smarter with integrated Quote & eApp for multiple health and life carriers. Agents can get a quick quote in 10 seconds on this platform and also is mobile-friendly with the Integrity for Agents mobile app available on Apple and Google Play stores.

That’s not all! You also can build a free agent-personalized website to connect with consumers (clients and prospects) to share quotes and capture enrollments. The site includes a personalized phone number and email address for each agent.

IntegrityCONNECT also provides prequalified lead services for life/final expense/health where you can search by geography, lead type, and lead source through an easy-to-use heat map. Leads automatically flow into the IntegrityCONNECT CRM platform where you also can send compliant, automated marketing messages via email and text messages.

If you have any questions about getting started with IntegrityCONNECT or this new E&O product, please contact AIP Marketing Alliance’s Business Development team at (800) 783-5206 Press #2 or [email protected]. We can help you get CONNECTed with Integrity!


*Source: https://www.forbes.com/advisor/business-insurance/errors-and-omissions/

The IntegrityCONNECT Association E&O Discount Program (“Program”) is offered at the sole discretion of IntegrityCONNECT Association and may be modified or discontinued at any time without prior notice. Potential savings and discounts are displayed for informational purposes only and actual savings may vary. The Program has no cash value and may not be applied to past purchases, taxes or fees. IntegrityCONNECT Association reserves the right to verify eligibility and refuse participation to any individual at its discretion. Misuse of the Program, including but not limited to resale or fraudulent activity, may result in termination of participation and reversal of any associated discounts. Participation in the Program constitutes acceptance of these terms and any additional terms or conditions that may apply.


For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to STRIVE in ’25 as we support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc., does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2025