When the leaves start changing colors in Michigan, AIP Marketing Alliance’s team huddles up and gets ready for the cold weather, some warm beverages, and the annual Integrity Game Time festivities to finish off 2025 strong for our valued independent wholesalers and agents.

WHAT IS GAME TIME?

Game Time is an employee engagement and encouragement program for Integrity employees during the 4th Quarter to keep them excited, motivated and engaged. Game Time is designed to keep energy high with prizes, giveaways, team activities and a lot of team spirit. The event kicked off October 6th and runs through December 12th.

Throughout this timeframe, AIP Marketing Alliance has a friendly competition with other Integrity partners and companies to let off some steam and get featured in Integrity videos and social media posts. Last year, AIPMA came up with some creative ideas including our Halloween focused “Thriller” dance, our creative Halloween costumes, and our breakaway banner video where our team ran through – you can check that out here!

“When it comes to Game Time, everyone needs to be involved, and our team truly buys in and gives 110% throughout the fourth quarter during the events,” said Darron Markwood, AIPMA Team Captain, Vice President of Marketing, and Compliance Officer. “Last year, we invested a lot in creativity to set the bar high for our team – but when you get a shout out during an Integrity Town Hall, you know you are doing something right! We’ll have some more creativity this year, have fun, and work hard supporting our downline agencies and agents during fourth quarter.”

What does 2025’s Game Time festivities have in store for AIPMA’s employees and the entire Integrity family? This year, we will have four different employee events plus AIPMA’s annual Chili Cookoff Event tailgate party against our neighbors, SET. This year’s four activity challenges include:

• TOUCHDOWN DANCE CHALLENGE: Grab our teammates and show off our best six-second touchdown dance!
• FALL FEST SHOWCASE: Encourage teammates to come dressed in their favorite costume, bring their creativity to life with pumpkin decorating and festive fun with Integrity style.
• LEGACY SWAG HUNT: A scavenger hunt through the office using Integrity swag from past years.
• TIME OUT FOR CHARITY: A Thanksgiving-week toy drive, sponsored by the Integrity Foundation, with every office giving back to their local community.

A new year of Game Time also means a lot of new employee swag distributed throughout the fourth quarter. Since we want to keep most of these items a secret, you’ll have to check out AIPMA’s social media channels to see what we received this year!

The other part of the swag distribution involves the inclusion of an Integrity “Gold Coin”, which can be redeemed for one of three Integrity-branded gifts – a Cuisinart popcorn maker, an American Tourister spinner suitcase, or a Vitruvi Diffuser and Oil Bundle.

During the last three years, the Gold Coin winners have included Darron Markwood (Steve Young autograph full-size helmet), Marc Murphy (Integrity pickleball set), and Chris Howe (Hydroflask Tote). We’ll announce the winner of this year’s gift later in the year as the gold coin is randomly inserted into a swag item during Game Time.

Want to keep track of all of Integrity’s partners participating in this year’s Game Time 2025? Search the hashtag #IntegrityGameTime or #IntegrityGameTime2025 to see photos and videos of the events. Let’s go AIPMA team!

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to STRIVE in ’25 as we support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc., does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).