Carrier E-Apps

To assist our valued independent wholesalers and agents, AIP Marketing Alliance has built this page to provide direction and access to carrier e-apps platforms. Each carrier below will have specific links to guide you to how each carrier prefers e-applications for life insurance, annuities, or both. If you have any questions, contact AIP Marketing Alliance's Business Development team at (800) 783-5206 Press #2 or [email protected].

Carrier E-Apps

To assist our valued independent wholesalers and agents, AIP Marketing Alliance has built this page to provide direction and access to carrier e-apps platforms. Each carrier below will have specific links to guide you to how each carrier prefers e-applications for life insurance, annuities, or both. If you have any questions, contact AIP Marketing Alliance's Business Development team at (800) 783-5206 Press #2 or [email protected].

Why should you consider e-apps vs. traditional paper documents? For annuities and life insurance, a human error could cause additional delays in underwriting processing. E-Apps allow carriers to review the necessary content and not have to determine a handwritten number or letter - plus the information is sent directly to the carrier to process as fax machines have become obsolete.

iPipeline also states how e-applications can improve cycle time in the video to the right. AIPMA also will update this page when new carriers/information becomes available. If a link does not work, please contact [email protected] to report the issue.

Last Updated: 3/5/2026

Carrier E-App Content By Carrier

Instructions for e-App submission: If using the iPipeline process, you will need to log into Agent Tools (link also is in the upper right corner of this website). Then CLICK on the Forms/IGO link on the left side of the page and log into iPipeline. (This requires a specific user and password for iPipeline) Once logged into the site, click on the iGO tab on the far right of the four tabs listed in the iPipeline screen to start the e-application.

For some annuity applications, you will need access to Business Builder through AIPMA's Agent Tools. You will need to register to gain access to this portal. For assistance, contact [email protected].

IMPORTANT - e-App product differences

The Corebridge, Protective and Lincoln drop ticket e-App process is different from other carriers e-app process. The submission process is shortened and quicker for the agent, BUT there is a required phone interview from the carrier with the client. The carrier will call the client for a 20-minute phone interview to complete the application process. If the client doesn’t complete the phone interview, the application will not move on to the underwriting department. Banner’s e-App process allows the agent to decide during the input process if the agent wants to complete the full application or have the carrier conduct a phone interview with the client. Note: If not contracted with Corebridge, the first app must be submitted as a paper application, then e-App can be used.

Contact us at [email protected] or give us a call (800) 783-5206 Press #2

Get CONNECTED with e-Apps for your business!

Are you looking to leverage AIPMA's carrier's e-apps? Do you need to get contracted with a specific carrier or looking for some guidance on registering for Business Builder or iPipeline? Contact our Business Development Team for assistance.

Contact Our Team

Contact Us

800.783.5206

[email protected]

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2025

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