Last Modified: 4/24/2025

OVERVIEW

This notice supplements the Privacy Notice and applies only to “consumer health data” subject to the Washington State My Health My Data Act (MHMDA).

This notice describes the collection, use, and disclosure practices with respect to AIP Marketing Alliance, an Integrity Company, (“we,” “us”, “our,” or the “Company”) and its website, aipma.com and any other websites or platforms that the Company may create in the future (the “Platform”)

Individuals that are residents of Washington or individuals with consumer health data that has been collected in Washington should review this notice.

CONSUMER HEALTH DATA WE COLLECT / SOURCES OF CONSUMER HEALTH DATA

The table below details the categories of Consumer Health Data that we may collect or obtain through the operation of the Platform and services we provide. In addition to the sources listed below, we may collect this information from third-party service providers or vendors. We may also infer certain information about you based on information provided from any of the sources listed below.

USE OF CONSUMER HEALTH DATA

We may use or disclose the consumer health data that we collect for one or more of the following purposes:

• Provide our products and services;
• Operate the Platform
• Communicate with you regarding the Platform;
• Contact Consumers through our employed agents regarding insurance products in which the Consumer expressed interest;
• Address users’ and Consumers’ inquiries;
• Process transactions;
• Tailor the content and information that we may send or display to you;
• Analyze use of our products and services;
• Develop new products and services;
• Comply with legal obligations;
• Protect our rights, property, and safety or the rights, property, and safety of others; and
• Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our customers is among the assets transferred. You hereby consent to such transfers and we may assign and transfer all of the rights, benefits, duties, and obligations of this Privacy Notice, under the circumstances described in this paragraph.

We may collect, use, or disclose of consumer health data to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or any activity that is illegal under Washington state law or federal law; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action that is illegal under Washington state law or federal law.

SHARING CONSUMER HEALTH DATA

We may disclose all categories of consumer health described above in “Consumer Health Data We Collect” to the third parties listed below for the purpose of facilitating the sale of insurance products to individuals who are interested in purchasing such products. We share consumer health data with:

• With Consumer concerning the health data;
• With our clients (i.e. insurance carriers so that they can provide coverage options based on the information the consumer provides);
• With data analytics providers;
• With service providers that help us provide our services and operate our business; and
• With our affiliates.

YOUR PRIVACY RIGHTS

As a Washington resident, or an individual with consumer health data collected in Washington, you have the rights listed below. To exercise your privacy rights, please click here.

EXERCISING YOUR PRIVACY RIGHTS

To exercise any of these rights, please click here.

UPDATES TO THIS PRIVACY NOTICE

We may revise this Consumer Health Data Privacy Notice from time to time. If we make material changes to this Consumer Health Data Privacy Notice, we will notify you by email or by posting a notice on our Platform prior to or on the effective date of the changes. By continuing to access or use the Platform after those changes become effective, you acknowledge the revised Consumer Health Data Privacy Notice.