At AIP Marketing Alliance’s recent Q1 meeting, the Red Nose Day charity was selected to receive a donation from our Casual for a Cause quarterly fundraiser. Each employee donates $60 ($5 per month) to wear business casual (jeans/shorts) to our office on Mondays/Tuesdays.

But what is Red Nose Day? Comic Relief US’ annual Red Nose Day campaign occurs May 25 for its ninth year, raising life-changing funds to help end the cycle of poverty and ensure children are safe, healthy, educated, and empowered across the U.S. and around the world. The campaign’s iconic Red Noses, symbolizing hope and positive change, are on sale nationwide at longstanding Red Nose Day partner Walgreens for $1 each.

Since 2015, Red Nose Day, Comic Relief US’ signature campaign to end child poverty, has raised over $324 million and positively impacted over 31 million children in the US and around the world. Donations are invested in grantee partners and social impact programs that ensure children are safe, healthy, educated, and empowered and address the root causes of poverty in communities most impacted.

Red Nose Day, created by Oscar-nominated and Emmy-winning writer-director Richard Curtis (“Love Actually,” “Bridget Jones’ Diary,” “Notting Hill”), launched in the UK in 1988. Since then, Red Nose Day campaigns in the UK and the US have together raised nearly $2 billion globally.

Red Nose Day funds transformative programs from 50 trailblazing organizations, large and small, in the U.S. and globally, with expertise in implementing community-led solutions to ensure that all children thrive and have access to a healthy future. These organizations include Children’s Health Fund, Coded by Kids, Start Early, The Ali Forney Center, Save the Children, Grow Dat, The Concilio, Feeding America, The John Hopkins Center for Indigenous Health, the Malala Fund, Per Scholas, Laureus Sport for Good Foundation, The Global Fund, Covenant House and more.

“This year, Comic Relief US is building on the momentum of our most successful fundraising year ever in 2022 by broadening our transformative community of grantee partners and increasing funding for programs addressing ongoing social inequities,” said Alison Moore, CEO of Comic Relief US.

AIP Marketing Alliance has supported Red Nose Day during the last four years by taking pictures wearing the famous red noses and making donations in May to bring attention to this charitable effort. You also can donate through the Comic Relief website.