About Us

Introducing AIP Marketing Alliance, an Integrity Company

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. AIPMA has the carrier relationships, products, and tools to help independents grow their business and stand out in a competitive marketplace.

About Us

Introducing AIP Marketing Alliance, an Integrity Company

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. AIPMA has the carrier relationships, products, and tools to help independents grow their business and stand out in a competitive marketplace.

Your Growth is Our Commitment

AIP Marketing Alliance (AIPMA) believes in this statement and carries that philosophy throughout our organization to our member wholesalers and agencies. As an independent life insurance or annuity wholesaler or agency, we want to provide the missing pieces you need to grow your business and retain your valued agents.

As our CEO Rick Kisser says, AIPMA is your FMO in a box – we can customize our turn-key platform to fit your sales strategy and suggest products, carriers or technology to support your efforts. What do you need to grow your business? Through AIPMA, an Integrity Company, we have the resources, technology, and products to align with your sales strategy and provide a competitive advantage in the marketplace.

What AIPMA Offers Agencies, BGAs, FMOs, IMOs and Wholesalers

As a strategic partner of Integrity, AIPMA’s goal is to align our technology, staff and resources to your sales strategy, and to assist your downline agents in selling consumer financial products including:

  • Life Insurance: Term Life, Permanent Life, Whole Life, Universal Life, Long-Term Care (LTCi), Final Expense, Simplified Issue, and Guaranteed Issue;
  • Annuities: Fixed Indexed Annuity (FIA), Single Premium Immediate Annuity (SPIA), and Multi-Year Guaranteed Annuity (MYGA);
  • Medicare Supplements: Medicare Supplement Plans, Prescription Drug Plans, and Dental, Vision and Hearing Plans; Medicare Advantage, and Hospital Indemnity Plans;
  • Disability Insurance.

Why Align With AIPMA

We understand wholesalers, brokers, and general agents and their agents may operate in different markets. However, AIPMA as an independent marketing organization (IMO) and a field marketing organization (FMO), is staffed to support the marketing effort of one agent as well agencies with thousands of agents.

Your Growth is Our Commitment –AIPMA provides each agency the flexible resources for their sales model and support needs.

  • Carriers: AIPMA provides access to 60+ of the top-rated carriers for life insurance, annuity, long-term care, Medicare supplement, and disability insurance products.
  • Service Center: Our case management and business development teams strive to provide unparalleled, professional service to assist your agents with online licensing and contracting, new business processing, case designs, illustrations, carrier products, and sales ideas.
  • CRM Platform: AIPMA’s proprietary CRM platform tracks your downline’s activity plus provides you with a customized website/portal for your agents to access quoting tools, carriers, documents and online contracting.
  • Sales & Training Portals: Champions Advantage becomes your web-based sales and training tool for introducing new product lines into your sales strategy.
  • Lead Programs: We have selected lead vendors that can start your agents in the right direction at a special discounted rate.

Today’s life insurance and annuity wholesalers need more resources to stay competitive in the market while tracking sales metrics and implementing strategies designed to grow their business. Your Growth is Our Commitment.


About Integrity

Integrity, headquartered in Dallas, Texas, is an omnichannel insurtech leader of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its partner network, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s cutting-edge technology helps streamline the insurance and financial planning experience for all stakeholders. In addition, Integrity develops products with carrier partners and markets them through its distribution network of agencies, brokerages and RIAs throughout the nation. Integrity’s nearly 5,500 employees work with more than 420,000 agents and advisors who serve over 10 million clients annually. In 2021, Integrity helped carriers place more than $7 billion in new sales and oversaw more than $20 billion of assets under management and advisement through its RIA and broker-dealer platforms.

AIPMA's Contracted Carriers

Want to Learn More About AIPMA?

When talking to our agencies and wholesalers, AIP Marketing Alliance wants to provide as much information as we can about how we can complement your business model. We hope you'll visit a few more sections of our website to learn about AIPMA, our resources and our team members. Please feel free to click the links below to visit those pages.

Contact us at chrish@aipma.com or give us a call (800) 783-5206

Let's Have a Conversation About Your Business!

Every wholesaler has different goals and business needs, but how can AIPMA provide the support that specifically focuses on each wholesaler’s agents? Do you need a few new carriers or some different product lines? Simply click the button below to schedule a call with our Vice President of Business Development, Chris Howe.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024