Becca Spalding, Data Management Manager, enjoys spending time with one of her favorite hobbies of off-roading, where she has become a Jeep® influencer (“Yeller Life”) on social media platforms. AIP Marketing Alliance, an Integrity Company, asked Becca to share some recent adventures that she crossed off her bucket list due to Jeep’s support for her interests and dedication to off-roading. Her story is below. NOTE: AIP Marketing Alliance is not affiliated with Jeep, and this article should not be considered an endorsement or opposition of its brand or products. Becca is sharing her stories for informational purposes only (plus we thought her adventures were amazing!!!). PLEASE check out her videos at the bottom of the page to truly enjoy Becca’s Jeep experience.

At the top of my bucket list have been two of my dream off-road trips. For over a decade now, I have dreamed of going to Easter Jeep Safari in Moab, Utah and running the Rubicon Trail in California. These were even mentioned in a post AIPMA made about me earlier this year. Little did I know then that I would be accomplishing BOTH in 2026!!!

I started sharing my love of off-roading and building Jeeps with the internet back in 2016. The off-road community became a space where I made some great friends and got to share my hobby through pictures and videos. I grew a strong passion for creating content in the off-road and automotive space. Here I am over 10 years later, never missing a daily post of my Jeep, sharing my adventures, or helping others build their Jeeps.

In March of 2026, I received one of the most exciting emails I could have ever gotten in all of my social media endeavors. Jeep invited ME to Easter Jeep Safari in Moab. JEEP!!! A cross-country trip that was only two weeks away! I had never prepared for that big of a trip in that short of time, but I knew I had to make it happen.

After hauling my Jeep out west to Moab, Jeep hosted a dinner unveiling new vehicles, led us on trail rides through the desert, had us all jump off of a cliff (with Moab Rope Swing) and let us rock crawl all of the brand new 2026 Concept Vehicles. So many memories happening all at once – it was so overwhelming and incredible. For my first ever brand trip, I couldn’t have imagined anything close to that level of awesome.

Thinking nothing could ever compare to that trip, a couple months later in June I received ANOTHER EMAIL. Jeep invited me to the Rubicon Trail in California.

On this dream trip, I was helicoptered over the Sierra Nevada mountains and Lake Tahoe to reach a midpoint on the Rubicon Trail for Jeep Jamboree. I spent two whole days wheeling different Jeeps (the BUZZCUT Concept, a stock Rubicon, Shortcut Concept, and a 392) on this endurance rock crawl trail. Jeep had camp set up for us along the trail, where we spent the night up on a cliff with the best view of the Milky Way. To say this trip was a dream is an understatement.

I am still in awe of my accomplishments this year and am so grateful for the team at Jeep for allowing me these opportunities. And my new fun fact to introduce myself to someone new is, “I once had ice cream helicoptered to me on an off-road trail.”

Becca Spalding
yellow jeeps, yellow dogs, yellerlife

Check out some of Becca’s video adventures below:

• 2026 Rubicon Trail Jeep Jamboree
• Becca jumping off a Cliff in Moab
• Becca running “The Pickle” in Moab
• Becca driving Jeep® concept vehicles

You can follow Becca Spalding’s off-roading and Jeep adventures on her social media networks including Instagram (@yellerlife) where she has more than 105,000 followers. By the way, she also manages AIPMA’s Data Management team where she ensures that our independent wholesalers and agents get their commissions paid on time and correctly! 😊

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