Summer is winding down, back-to-school sales are happening, and September is almost here. That means it’s time for the insurance industry, led by Life Happens, to come together for Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance and its role in protecting families’ financial security. It’s the perfect time to re-engage your clients and prospects and share the message that getting life insurance is a simple and affordable way to protect those who depend on them.

Did You Know?

Check out these statistics from the 2024 Insurance Barometer Study by LIMRA and Life Happens.

• 42% of American adults say they need insurance, or more of it, representing a life insurance need-gap for about 102 million consumers.
• 60% of life insurance owners say they feel financially secure vs 50% of non-owners.
• Almost 50% of American adults report that they would feel financial hardship within six months if a primary wage earner were to pass away.
• 29% of Millennials feel they can’t personally benefit from life insurance indicating an industry opportunity for continued education and awareness.
• 78% of consumers overestimate the cost of life insurance.
• When asked how people come up with their life insurance cost estimate, more than half (54%) said it was based on “gut instinct” or a “wild guess.”

In addition to the facts above, the study also found that 59% of Americans say they use social media when seeking information on financial or insurance products. With that in mind, AIP Marketing Alliance is ready to help you launch your #LIAM24 promotion. We’ve created a series of new social media graphics, a video, and suggested accompanying text for use by our valued wholesalers and agents. You can get these easy-to-use resources by contacting marketing@aipma.com or the AIPMA Business Development team at (800) 783-5206, Press 2. AIPMA’s marketing team will brand these materials with your logo and contact information upon request.

LIMRA also has shareable content, including fact sheets, infographics, videos, and social media graphics to support your Life Insurance Awareness Month efforts. You can download these materials here: https://www.limra.com/liam/.

Remember to use the hashtags #LIAM24, #GetLifeInsurance, and #LifeInsuranceAwarenessMonth on your selected social media platforms.

Don’t forget about Life Insurance Policy Reviews

Do your clients already have life insurance? That’s good news! LIAM is also a great time to conduct life insurance policy reviews with current policyholders. Is the insurance they have the insurance they need? AIP Marketing Alliance has marketing materials to cover that process, too! Contact our Business Development team to request our Life Insurance Policy Review whitepapers at (800) 783-5206, Press 2, email marketing@aipma.com or visit our timeforareview.com website.

To see the Life Insurance Awareness Month content we will be sharing all month long, follow AIPMA on LinkedIn, Facebook, YouTube, and Instagram. Here’s to a successful September of life insurance sales!

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to MORE in ’24 as we are launching a bunch of new resources to support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc. does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).