This time of year produces thoughts of bouquets of roses and heart-shaped boxes of chocolate, but do your clients know life insurance is another way to say, “I love you?” February’s Insure Your Love month is the perfect time to make sure they do!

Have you heard?

The need to educate consumers about the value and affordability of life insurance has grown – especially since the COVID-19 pandemic a few years back. Check out these statistics from the 2023 Insurance Barometer Study by LIMRA and Life Happens.

• 38% of Americans say their household would face financial hardship within six months should a wage earner die unexpectedly — 30% would struggle financially within a month.
• Overall, there are more than 100 million uninsured and underinsured Americans who say they need (or need more) life insurance coverage.
• The top reason people give for not purchasing coverage is the price. They believe life insurance is too expensive. According to LIMRA, more than half of Americans overestimate that life insurance costs 3 times as much as the actual price.

AIP Marketing Alliance is here to help with shareable content to show your clients and prospects how purchasing life insurance can be an act of love. You know we LOVE our valued wholesalers and agents, and we’ve created new Insure Your Love social media resources designed especially for YOU!

Launch your campaign with our 2024 Social Media Resources document, which contains an original series of social media graphics, a coordinating video, and suggested post text. You can request this easy-to-use resource by contacting marketing@aipma.com or the AIPMA Business Development team at (800) 783-5206 Press #2. AIPMA’s marketing team also can brand this document with your logo and contact information to send to your downline agents for their use.

Follow AIPMA on LinkedIn, Facebook, and YouTube to see the Insure Your Love content we will share throughout February!