AIP Marketing Alliance, an Integrity Company, understands how important Q4 is to our valued downline wholesalers and agents. Just like in football games, having a fourth quarter, team-centered philosophy provides a lot of opportunities to make 2026 a win for these independent agents and their clients looking to lock in the protection of life insurance, annuities, or other financial products.

Admittedly, the looming insurance carrier deadlines place the AIPMA team on the clock as we work to close long-term or last-minute cases before the holiday deadlines kick in. We know the drill and our experienced team knows who to call, what to do, and whether a quick call or a “Hail Mary” is needed to make it happen.

In the meantime, Integrity understands the stressful nature of this time of year as our corporate office launches the annual Game Time tradition in 2026. Game Time is designed to recognize the incredible work Integrity’s team members do during the busiest season of the year – all while creating opportunities to connect, have fun and celebrate wins along the way.

As a strategic partner of Integrity, AIP Marketing Alliance enjoys the Game Time season as the team-building activities align with our family values and culture-focused environment. This year, AIPMA once again is standing out on social media and within the Integrity footprint with our participation.

Integrity brings the energy of a professional sports season to the 2026 Game Time activities with three major milestones of friendly competitions and amazing swag choices.

• Kickoff Week (10/12): We launched the season with Game Time decorations, lively sticker distribution and “Uniform” swag rewards. Team members also got to pick from “Integrity Uniform” options including branded shirts, jackets, and hats.
• Midseason Week (10/26): We brought high-energy to the program midway through with festive tailgates, costume contest and “Equipment” swag rewards. Check out our video here. Keeping up with the swag drops, this equipment and technology session gave selections such as Bluetooth speakers, power banks, duffle bags, and laptop backpacks.
• Championship Week (11/16): We conclude the season with a thrilling AI competition and special gifts for the family as the swag reward. This final third of the Game Time season focuses on the Integrity value of family with team members picking from outdoor games, a folding chair, and other gifts.

“Honestly, our team has embraced the Game Time philosophy during the last four years, and it doesn’t hurt that the competition occurs during our favorite company holiday, Halloween,” said Darron Markwood, AIPMA Game Time Team Captain. “Between the tailgate event and costume contest, our employees bring their spirit, enthusiasm, and commitment to show our Integrity core values of integrity, family, service, respect, and partnership.

How did the AIP Marketing Alliance team represent during #IntegrityGameTime? We kicked off the season with an amazing tailgate session with a hot dog and nacho bar plus showing off our corporate swag as shown below.

“Having set the bar high for the Halloween costume competition last year, I knew we needed to do something fun and different in 2026,” said Markwood, Vice President of Marketing & Compliance Officer. “Our creative costumes plus our Michael Jackson ‘Thriller’ video got noticed in the Integrity Town Hall, so I decided to step it up a bit more. That’s when I reached out to Integrity partners McNerney Management Group and Senior Marketing Specialists.”

After a couple of conversations, the Integrity collaboration came together Halloween week as both teams decided to do a Jennifer Hudson “Spirit Tunnel” battle! If you haven’t seen Jennifer’s show, guests walk, dance, and strut down a hallway filled with the show’s support team. Multiple actors have shown off in their specific way – you can check out Jennifer Hudson’s Instagram to see some performances.

Both teams coordinated their Halloween costume contest so we had a “Spirit Tunnel Competition” where we showed off our costumes, creativity, and even added in some nostalgia. You can check out the collaboration video below!

“As one Integrity family, I think this even brought all of us together as I know McNerney/SMS are swamped with the Medicare Annual Enrollment Period,” Markwood added. “Thanks to Amanda, Olivia, and the whole team for jumping on board to show Integrity spirit!”

AIP Marketing Alliance will finish the Game Time 2026 season with a fun AI-based competition where employees are asked to create their “dream football stadium” using Microsoft® Copilot! Team members are encouraged to build the ultimate stadium (sports, music, themed, etc.) with fan experiences, attractions, technology, and other unique features. The winner of our office competition will move on to the Integrity-wide competition!

Thank you to Integrity for support AIPMA’s 4th Quarter efforts and providing a well-deserved stress break as AIP Marketing Alliance looks to close cases for our wholesalers and agents. We hope you enjoyed this culture look this week as we enjoy showing why #thedifferenceispersonal in our office.

We are #TheRightMIXin26 for independent insurance wholesalers and agents. For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to supporting our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about lead programs, access to IntegrityCONNECT’s technology, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc., does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).