AI-powered solution now allows agents to quote, enroll and manage clients in any ACA plan directly from one entry point within IntegrityCONNECT

DALLAS – OCTOBER 7, 2026 – Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced that agents can now quote and enroll clients in Affordable Care Act (ACA) plans from any carrier directly within its AI-powered business growth engine, IntegrityCONNECT®. With the transformative addition of ACA solutions, IntegrityCONNECT becomes the industry’s first and only platform to unify ACA, health and life insurance workflows in one connected ecosystem, helping agents seamlessly manage client relationships for all lines of business from one powerful, fully-integrated platform.

“At Integrity, we work to innovate and optimize insurance processes in ways that benefit all stakeholders. That’s why we’re so excited to now offer ACA enrollment from within a full-stack, AI-first platform our agents already use every day,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “The ability to quote and enroll in ACA plans through IntegrityCONNECT helps agents engage with clients in a more simplified and sustainable way. Agents now have one trusted home for clients spanning all life stages, reducing the disconnects of multiple enrollment platforms and securing their book of business for long-term growth. Our Integrity partners have been instrumental in bringing this direct enrollment pathway to our agent force and we deeply value their market leadership. Developing world-class, proprietary technology that helps agents better serve and support their clients is a win for everyone – and this latest functionality offered by IntegrityCONNECT will set a revolutionary new standard in ACA enrollment.”

By bringing ACA enrollment into the same no-cost, carrier-agnostic system agents already use to manage client relationships for other lines of business, IntegrityCONNECT helps eliminate the inefficiencies and visibility gaps created by disconnected platforms. Agents can enroll clients in the plans that best fit their needs while maintaining a complete view of their book of business. This streamlined approach helps agents better protect client relationships, reduce complexity, support stronger retention and remain the Agent of Record (AOR) while serving consumers more effectively across every stage of the coverage journey.

“For decades, agents have been forced to navigate separate systems to sell and service different insurance products. With ACA now integrated into IntegrityCONNECT, we’re breaking down those barriers and creating a truly unified experience,” explained Harsh Singla, Chief Product and Technology Officer at Integrity. “Agents can access the products, technology, client intelligence and AI-powered support they need from a single destination, allowing them to spend less time managing processes and more time helping consumers find the right coverage solutions.”

The IntegrityCONNECT platform offers transformative oversight across an agent’s entire revenue cycle by integrating plan quoting, application, enrollment and ongoing management. A powerful all-in-one technology platform and business growth engine, IntegrityCONNECT amplifies agent impact through a best-in-class, demographically segmented leads system and a highly intuitive CRM. Agents extend that intelligence by leveraging Ask Integrity® – the industry’s leading AI-powered and voice-activated digital assistant that delivers in-the-moment prompts, coverage recommendations and policy lifecycle reminders to help agents deepen client relationships. All Integrity technology is designed to reduce tedious manual processes, improve operational efficiencies and positively impact client outcomes.

“Adding ACA enrollment to IntegrityCONNECT helps agents to identify coverage opportunities, deliver personalized recommendations and stay connected with clients as their circumstances evolve using a more streamlined and efficient platform,” shared Ryan Kimble, President of Integrity Health. “Instead of managing relationships across disconnected systems, agents can now build a more complete view of each client and deliver holistic guidance throughout every stage of life. This creates a stronger customer experience while helping agents improve retention, grow their book of business and maximize the value of every client relationship. That’s better for consumers, stronger for agents and a powerful differentiator for Integrity.”

“This welcome and timely innovation is poised to reshape the ACA enrollment experience for agents and consumers,” said Tom Dempsey, Chief Distribution Officer at Integrity. “By integrating ACA quoting and enrollment directly into agents’ workflows through IntegrityCONNECT, we’re helping to drive enhanced persistency and retention in the ACA market. Bringing every line of business into one system creates greater clarity and transparency, which helps agents identify additional opportunities to serve. Ultimately, Integrity is all about giving agents and advisors the technology and resources they need to grow their business and better connect with their clients – this new functionality is a vivid and practical example of our steadfast commitment to innovating the industry.”

For more information about ACA quoting and enrollment within IntegrityCONNECT, please visit www.integrity.com/IntegrityCONNECT.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are – in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek’s America’s Greatest Workplaces, Inc.’s Power Partner, and Business Intelligence Group’s AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

We are #TheRightMIXin26 for independent insurance wholesalers and agents. For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to supporting our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about lead programs, access to IntegrityCONNECT’s technology, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

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