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AIP Marketing Alliance Kicks off Integrity’s 2024 Game Time!

As the fourth quarter quickly rolls in, AIP Marketing Alliance’s team is getting ready to finish the year strong by interweaving some fun events to reduce the stress associated with closing those last-minute cases.

Integrity© understands the pressure aligned with exceeding those year-end target goals – including its strategic partners selling Medicare during the Annual Enrollment Period, which kicked off officially on October 15th. With that in mind, Integrity launches its Game Time program in October for all business units nationwide.

What is Integrity Game Time? Game Time is an employee engagement and encouragement program for Integrity employees during the 4th Quarter to keep them excited, motivated and engaged. Game Time is designed to keep energy high with prizes, giveaways, competitions, and a lot of team spirit.

For the 2024 campaign, Integrity will have four major employee activities this year, which are listed below, but we also will utilize our annual Chili Cook Off event for our Integrity tailgate. Follow AIP Marketing Alliance on LinkedIn, Facebook, Instagram, and YouTube to see how AIPMA is participating in these events as we have some pretty fun plans for Game Time!

  • Dress Your Pet Mascot Challenge – Game Time is looking for a new, honorary mascot this year! Employees will showcase their favorite, furry friend in their best look for a chance to win this year’s title. Only 10 mascots will make the finals, which Integrity’s employees will vote on during mid-October.
  • Halftime Show Challenge – Integrity wants our team to show us a favorite halftime celebration. AIPMA’s team will create a video halftime show act, and based on our ideas, this show will be a “thriller” to say the least.
  • Rep Your Integrity Pride – As a part of the Integrity family, our team is going to deck ourselves out in Integrity gear for some team pictures. Like with our Spring Training baseball cards, we have some great ideas for this year’s photos!
  • Time Out for Charity – Sponsored by the Integrity Foundation, AIPMA is going to support Integrity’s Toy Drive by supporting a local charity/hospital by donating toys from wish lists.

That’s not all! Employees also will receive eight different swag prizes throughout the fourth quarter including the annual pennant and stickers with 2024 Game Time on them. We don’t want to spoil the surprise for AIPMA’s employees, but let’s just say they will get a few useful home items, a few football-themed items, and much more!

One lucky employee also could pull an Integrity Gold Coin. This gold coin is hidden in one of the swag items distributed through Game Time 2024 and entitles the selected employee who finds the coin to receive one of six amazing prizes. These prizes include a Cotopaxi Backpack, Hydro Flask Tote, pickleball set, MEGA blanket, custom grill, or even a football signed by former San Francisco 49ers quarterback Steve Young, who also is on Integrity’s Board of Directors.

For the last two years, the gold coin winners from AIP Marketing Alliance included Marc Murphy (pickleball set) and Darron Markwood (Steve Young autograph full-sized helmet). We’ll see who wins this year!

While the Game Time 2024 event seems like a lot of fun, AIPMA’s staff is still VERY focused on helping our valued wholesalers and agents finish the year strong. We’ve focused on MORE in ’24 and continue to drive that philosophy home during the fourth quarter as our team wants your team to succeed and exceed your annual goals.

We also want you to STRIVE in ’25 by providing the latest technology, outstanding customer service, professional marketing support, and the resources you need to thrive in 2025. Please feel free to contact AIPMA’s team at marketing@aipma.com if you have any questions or would like to learn more about how AIPMA supports independent life insurance and annuity agencies nationwide.


For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to MORE in ’24 as we are launching a bunch of new resources to support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc. does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).

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About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024