Last year, AIP Marketing Alliance, an Integrity Company, focused on delivering more insurance carriers, annuity and life insurance products, technology, and sales tools to support our valued independent wholesalers nationwide. We adopted the mantra of MORE in ’24 which was adopted to show our dedication to new resources and finished the year with new quoting platforms, on-demand video training, Dynamic term life insurance quoting, and much more.

In our last 2024 LinkedIn newsletter, we opened up the STRIVE in ’25 discussion to kick off the new year – where we touched on social media calendars and our focus on building on the growing trend of indexed universal life (IUL) with new resources for agents and consumers.

Admittedly, AIPMA has noticed a couple of people also using the THRIVE in ’25 slogan and hashtag. We considered this motivational hashtag, but then realized, you need to strive for success to reach and exceed your goals this year (i.e., thrive). We want people to thrive in 2025, but at the same time we’ve learned a little secret to that success that we’re sharing this week.

The difference is personal. For more than 40 years (43+ to be exact), AIPMA has grown from a family-owned, independent financial planning firm called Assured Investment Planners to AIP Marketing Alliance, an Integrity Company helping thousands of independent insurance wholesalers nationwide.

That’s how Cheryl and David Kisser created their path in the insurance industry by taking the extra time to develop relationships with clients. Their children, Rick and Kym, continue that philosophy of going that extra mile for each wholesaler and independent agent serviced by the AIPMA team.

Every insurance distributor has commissions, carriers, products, resources, and technology. AIP Marketing Alliance chooses to differentiate ourselves from competitors with our personal service and commitment to helping our downline close business. The difference is personal.

Our employees are committed to making themselves available to our valued wholesalers and agents.

• Need a life insurance illustration or annuity options for a niche customer or prospect? Call, email, or text Tom, Emmy, Kurt or Marc on our Business Development team.
• Looking to get contracted with a new carrier or have a case tied up in underwriting? Call, email, or text Alice, Emily, Bella, Alyssa G, Alyssa M, Lynn, or Lynelle.
• Have questions about your commission for the month? (Note: We pay commissions on time – we’d use the word “always”, but compliance would not allow it). Call, email, or text Kym, Maggie, Becca, or Abagail.
• Need some social media, email, or other marketing ideas? Call, email, or text Darron or Colleen.
• If you call and one of our people is not available, Nanci will direct your call to one of our team members to get an answer to your questions or assist you in facilitating a resolution to an issue.
• By the way, President Rick Kisser and Vice President of Business Development Chris Howe are both available to discuss growing your business through carriers, commissions, opportunities, recruitment, assistance, marketing, or any other topic on your mind.

The difference is personal. AIP Marketing Alliance believes in providing our downline wholesalers and agents with the exceptional service they need to be successful. Turnaround time is important. Support is top of mind. Product knowledge is power. Technology increases efficiency. All of these qualities are embraced by our staff, and that’s why our employees average more than 10 years working at AIPMA.

These qualities help AIPMA segue into our slogan that continues to remain forefront to the success of our business – Your Growth is Our Commitment. Just like our personal service, we don’t succeed unless you succeed. As we all grow together, we position ourselves to maintain our positive direction within a competitive financial services industry filled with disruption, regulations, and challenges.

AIPMA wants to position your business for the good days ahead, the slogan of Integrity©. As a strategic partner of Integrity, AIP Marketing Alliance has the financial strength, technology, and commitment of one of the largest independent distributors of life and health insurance products nationwide.

How can we continue to grow life insurance and annuity sales year-over-year together?

• We start with a simple goal – #STRIVEin25. Let’s discuss goals and strategy for this year.
• Your Growth is Our Commitment. What pieces are you missing that could help you and your agents succeed in 2025?
• The difference is personal. Need business development, servicing center, or marketing support to help expand your operations? See how our experience professionals could make that difference for you.
• Let’s position you for the good days ahead by talking about the “Integrity Effect” and how their technology can support your life insurance, Medicare, and health product needs.

Want to learn more about AIP Marketing Alliance? Check out our corporate website at aipma.com where you will see all the AIPMA staff’s smiling faces, so you can put a face with a name. We’ll even go a step further… feel free to call or text Chris Howe at (248) 312-2602. He’d love to hear from you and have a conversation about your business goals and needs.

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to STRIVE in ’25 as we support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business. The difference is personal.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc. does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).