With the holiday season not far off, October’s Financial Planning Month is designed to help consumers take a fresh look at their spending and saving habits, review the progress of financial goals, and get things in order before the busy end of the year.

It’s a great time to reconnect with your clients and prospects for a Life Insurance Policy Review (LIPR). Having life insurance coverage in place is an important part of a financial plan, as it helps protect the financial lives of your clients and their loved ones.

According to the 2024 Insurance Barometer Study by LIMRA and Life Happens, 42% of American adults say they need life insurance, or more of it, representing a life insurance need-gap for about 102 million adults. To help you with the policy review process, AIPMA has created LIPR marketing resources including a three-part kit for wholesalers and agents, a step-by-step guide for agents, and a consumer-facing social media campaign.

Financial Planning Month is also an excellent reason to remind clients that annuities are a solid way to protect their financial future. Annuities can help consumers create a guaranteed income stream they can’t outlive. Setting retirement goals is another essential piece of a sound financial plan.

Nearly half (48%) of Peak 65 consumers do not think their retirement savings and sources of income will last their lifetime, as stated in the 2024 Alliance for Lifetime Income and CANNEX Protected Retirement Income and Planning Study. AIPMA has Annuity in a Box consumer campaign materials including email marketing and social media resources making it easy to promote annuity products.

In addition to the sales tools mentioned above, AIPMA has collected some informational articles and websites to share with clients:

• Legacy Safeguard Powered by Integrity: Legacy Planning, Estate Planning Support, End-Of-Life Planning, Support for Survivors
• North American Blog: How to Create a Financial Plan
• Alliance for Lifetime Income: Annuities Explained
• Athene: Smart Strategies Article Series, Finances Category
• Life Happens Blog: Financial Planning Articles
• AnnuRetirement: Consumer Resources
• USA.gov: Tips for Budgeting to Meet your Financial Goals

Interested in our LIPR or Annuity in a Box resources? Simply email marketing@aipma.com or contact the AIP Marketing Alliance Business Development team at (800) 783-5206, Press 2. AIPMA’s marketing team can customize the resources with your logo and contact information upon request. We hope you’ll take advantage of October’s Financial Planning Month as an opportunity to check in with your clients and prospects!

Disclaimer: The information and opinions expressed in the above links are provided by third parties. These sources are believed to be reliable, but accuracy and completeness cannot be guaranteed by any provider of the information. Information is provided for informational purposes only and is not and should not be considered a solicitation to buy or sell any products mentioned. The information should not be used as the sole basis for any financial decisions, nor should it be construed as advice applicable to your specific financial situation. Please consult your personal financial, tax and/or legal professional(s) for guidance on your specific financial situation and decision-making.

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM.

AIP Marketing Alliance is committed to MORE in ’24 as we are launching a bunch of new resources to support our independent insurance wholesalers and agents. Visit our blog on aipma.com to stay informed on these upcoming launches and learn why wholesalers nationwide choose AIPMA as their distributor for selling life insurance, annuities, long-term care insurance, final expense, and much more. Ask about our lead services, myAIP CRM platform with customizable recruiter portal, and online tools/resources designed to grow your business.

AIP Marketing Alliance, an Integrity Company, has developed this electronic communication for informational and educational use only. Be advised, AIP Marketing Alliance, Inc. does not provide legal advice, tax advice, or guidance on issues involving securities laws, insurance laws nor securities or insurance regulations. This material should not be relied on as providing any such advice or guidance to either agents or retail consumers. Within this communication, AIPMA shares links for usage as information only. This content should not be interpreted as solicitation to purchase life insurance, annuities, or other products or as advice designed to meet your clients’ specific needs. Content involving fiduciary, tax, or legal advice should be directed to your legal, tax, and financial professionals for specific advice or product recommendations. AIPMA will not accept any legal liability resulting from any use of 3rd party material(s).