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New Resources for Long-Term Care Insurance Awareness Month

November is right around the corner, which means falling leaves, Thanksgiving turkey, pumpkin pie, and Long-Term Care Insurance Awareness Month! It’s the perfect time to get the word out to your clients and prospects about this vital product.

Did you know… 66% of Americans say most people need long-term care insurance, according to the 2020 Insurance Barometer Study that Life Happens and LIMRA conducted. However, only 18% say they own it. This need-gap is up 8% from a year ago and suggests an active market demand from 110 million consumers.

To assist our members and agents, AIP Marketing Alliance has collected the resources and materials you need to launch your LTC Awareness campaign.

AIPMA’s marketing team has created new customizable LTC social media graphics for our wholesalers and agents. To have your logo added, contact our Business Development team at (800) 783-5206, Press #2, or email

We will be sharing Long-Term Care Insurance Awareness Month content on our AIPMA social media pages as well. Follow AIPMA on LinkedIn and Facebook to stay up-to-date.

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About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024