November is right around the corner, which means falling leaves, Thanksgiving turkey, pumpkin pie, and Long-Term Care Insurance Awareness Month! It’s the perfect time to get the word out to your clients and prospects about this vital product.

Did you know… 66% of Americans say most people need long-term care insurance, according to the 2020 Insurance Barometer Study that Life Happens and LIMRA conducted. However, only 18% say they own it. This need-gap is up 8% from a year ago and suggests an active market demand from 110 million consumers.

To assist our members and agents, AIP Marketing Alliance has collected the resources and materials you need to launch your LTC Awareness campaign.

• Share the Genworth Cost of Care Survey page with your clients to help them calculate LTC expenses.
• Visit LongTermCare.gov for the basics like “How much care will you need?”
• Check out the Long-Term Care Insurance 101 section of the Life Happens consumer website.
• Get infographic-style LTC facts and statistics on this landing page from Nationwide.
• Read AIPMA’s blog articles on long-term care:
  • AIPMA Launches New Long-Term Care Resources
  • Why Care about Long-Term Care Costs – and Why a Traditional LTC Policy May Not Be Best
  • November is Long-Term Care Awareness Month
• Are you looking for agent training? View on-demand long-term care webinars on the AIPMA GoToStage page.
• Download additional LTC Awareness materials here.

AIPMA’s marketing team has created new customizable LTC social media graphics for our wholesalers and agents. To have your logo added, contact our Business Development team at (800) 783-5206, Press #2, or email marketing@aipma.com.

We will be sharing Long-Term Care Insurance Awareness Month content on our AIPMA social media pages as well. Follow AIPMA on LinkedIn and Facebook to stay up-to-date.