Do your clients and prospects have “love insurance?” Essentially that’s what life insurance is – financial protection for your loved ones. And February is the perfect time to talk to consumers about their life coverage, the month of love!

Did you know? The 2022 Insurance Barometer Study, conducted annually by Life Happens and LIMRA, reveals that financial security is a concern for all generations but one that can be addressed with a stronger understanding of life insurance and its value. Still, consumers’ misconceptions about life insurance persist, with 80% overestimating the cost of a life insurance policy.

To help educate consumers about the importance of life insurance, Life Happens coordinates the Insure Your Love campaign each year. The basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance. It’s a simple and affordable way to show your love!

Fittingly their theme for this year is “Life Insurance: For Anyone Who Loves.” Here are some key messages for talking about Insure Your Love 2023:

• Do you love someone? If the answer is clear, then so is the answer to whether you need life insurance.
• Because the truth is, life insurance is for anyone who loves.
• Whether you love your spouse or partner, your children or grandchildren, your parents, or a favorite charity, life insurance means they’re protected financially if something happens to you. Get coverage today.

You can also find some talking points in the “For Love and Money” consumer survey by Life Happens that revealed American relationships are changing, and finances are playing a crucial role. Consider sharing this client-friendly blog article, “What Does Your Love Language Say About Your Finances?” with more insight on the same survey.

To top it all off, the AIP Marketing Alliance marketing team has been busy creating brand-new resources just for YOU… our valued wholesalers and agents. We’ve prepared an original series of social media graphics and a coordinating video that can be customized with your logo and brand! Remember to use the #InsureYourLove hashtag when you post.

To make the most out of Insure Your Love month, contact the AIPMA Business Development team at (800) 783-5206 Press #2 or email marketing@aipma.com to request access to our 2023 collection and have materials branded with your company logo.

AIPMA will be sharing Insure Your Love content on our social media pages throughout February, so follow us on LinkedIn, Facebook, and YouTube to keep up-to-date.