Image Description

Meeting the Planning Needs of Your Female Clients

With International Women’s Day approaching (Sunday, March 8), and Women’s History Month, March is the perfect time to focus on your female clients!

As a group, women are at greater risk than men of outliving their savings, and not being able to maintain their standard of living in retirement. The causes are many, including lower lifetime earnings, lower Social Security benefits, and lower 401(k) balances. Other challenges include:

  • Longevity risk. Women tend to live longer than men—five years on average. (1) This fact necessitates that they save more so they can generate retirement income for a longer period-of-time.
  • Inconsistent work histories. In the division of labor at home, women often assume more responsibility than men for housekeeping and caregiving. As a result, women tend to accrue fewer years of paid work and lower career earnings. (2)
  • Increased debt. Women today are carrying more debt in retirement, and at older ages, than they did in the past. (3) If debt continues to grow with age, women will have to divert more of their retirement income to servicing it.
  • Singlehood in retirement. Women are more likely than men to be single in old age, and they need to plan for their retirement accordingly. In 2017, among Americans 65 and older, 70% of men were married compared to just 46% of women. Thirty-three percent of women 65 and older were widows. (4)
  • Higher healthcare costs. Medical costs generally increase with age. Because women tend to marry men who are older than them, and because they tend to live longer than men, women are at greater risk of depleting their retirement savings from paying for their spouse’s health and long-term care expenses. (5)

Looking for retirement planning tools and resources to help your female clients this month? Call the AIP Marketing Alliance Business Development team at (800) 783-5206 Press #2 or email marketing@aipma.com.


(1) U.S. Department of Health and Human Services, “Health, United States, 2017,” 2017.
(2) Society of Actuaries, “Women and Post-Retirement Risks,” 2018.
(3) Prudential, “Closing the Retirement Income Gender Gap: The Opportunity is Now,” 2017.
(4) Administration on Aging, U.S. Department of Health and Human Services, “2017 Profile of Older Americans”, p. 3, 2017.
(5) Society of Actuaries, “Women and Post-Retirement Risks,” 2018.

Information in this article should not be used in any actual transaction without the advice and guidance of a professional Financial Advisor. In some instances, a Tax Advisor and/or Attorney should also be contacted for counsel. Although the information contained here is presented in good faith, it is general and may require additional consideration of other matters. This article is for informational purposes only.

Contact Us

800.783.5206

2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 35 years, AIP Marketing Alliance (AIPMA) serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office.