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AIPMA adds Ameritas to Life Insurance Carriers

AIP Marketing Alliance recently welcomed Ameritas Life Insurance Corp. (Ameritas) to our top-rated contracted carriers for life insurance.

“Ameritas Independent Distribution built our market-driven products with input from IMO partners like AIP Marketing Alliance. Our products and relationships give us a way to not only compete, but to win,” said Lance Larsen, Ameritas Regional Vice President – Independent Distribution. “We know we’re not entitled to your business. We are committed to staying humble, listening, putting titles and job descriptions aside to earn it.”

Larsen will work with AIPMA’s independent agencies and agents to introduce Ameritas’ products, provide sales strategies and concepts, and host virtual training sessions with agencies as needed.

“Our wholesalers have been asking if AIPMA could get contracted with Ameritas – and I’m glad we could finally connect the dots with their team,” said Rick Kisser, AIPMA Chief Executive Officer. “Ameritas is ready to get rolling and Lance is looking forward to meeting your agents virtually and hopefully in-person in 2021!”

AIPMA also has set up Ameritas through our online contracting portal to make the process easy and quick for agents. Once contracted, an agent can receive individual login credentials to Ameritas’ sales and marketing portal filled with agent-approved and consumer-approved electronic flyers, product spec sheets, and underwriting guides.

Founded in Lincoln, Nebraska, in 1887, Ameritas reflects a midwestern heritage and work ethic with market-driven products, including competitive term life (FLX Living Benefits Term) and index universal life (FLX Living Benefits IUL).

Ameritas prioritizes long-term stability, sustainable growth and responsible stewardship of their resources, which is demonstrated by the strong financial ratings the company earns year-after-year with an A+ rating with Standard & Poor’s and an “A” rating with A.M. Best Company. You can download the 2019 Ameritas Annual Report by clicking here.

Like AIPMA, Ameritas also is very involved in their local communities by contributing nearly $1.6 million to non-profit organizations nationwide last year with 300 non-profit organizations benefiting from their charitable giving. Ameritas associates also recorded 20,954 volunteer hours in 2019 devoted to their local communities.

If you would like to learn more about Ameritas, you can visit To get contracted or request an illustration, please contact AIPMA’s Business Development team at (800) 783-5206 Press #2 or

About Ameritas®

Ameritas is a marketing name for Ameritas Mutual Holding Company and its affiliated subsidiary companies, including Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York. Founded in 1887, Ameritas offers a wide range of insurance and financial products and services to individuals, families and businesses. These products and services include life insurance; annuities; individual disability income insurance; group dental, vision and hearing care insurance; retirement plans; investments; asset management and public finance. Securities and investment advisory services offered through affiliate Ameritas Investment Company LLC., member FINRA/SIPC and Ameritas Advisory Services. For more information visit


In approved states, Ameritas FLX Living Benefits Index Universal Life insurance (form 3020) and Ameritas FLX Living Benefits Term insurance (form 3019) are issued by Ameritas Life Insurance Corp. Policy and riders may vary and may not be available in all states.

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2041 E. Square Lake Road, Suite 100, Troy, Michigan 48085-3897

About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024