In its second year, the Help Protect Our Families campaign aims to improve Americans' future financial security by reducing the life insurance coverage gap in the United States.

This year, LIMRA, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

In light of Women's History Month, the theme for March is "A Focus on Women." They have developed a series of materials, including videos, fact sheets, infographics, social graphics, and animated posts that can be shared with colleagues, clients, and consumers.

Did you know?

• More than 70% percent of households with children under 18 rely on the woman's salary. Yet just half of the mothers currently raising children have coverage.*
• Four in 10 women say their families would face financial hardship within 6 months should the primary wage earner die.*
• 43% of uninsured and underinsured women say they need (or need more) life insurance.*
• Eight in 10 women overestimate the cost of life insurance.*
• More than a third of women say they wished they had purchased life insurance coverage earlier in life.*

Check out these articles to learn even more about women and life insurance:

• Women and the Life Insurance Gender Gap
• Lack of Knowledge and Confidence Deter Women from Purchasing Life Insurance
• Life Happens' Real Life Story: A Hard Road

Interested in getting the shareable content to help promote life insurance to your women clients and prospects? Give the AIP Marketing Alliance Business Development team a call at (800) 783-5206 Press #2 or email marketing@aipma.com.

*Source: 2021 Insurance Barometer Study, LIMRA and Life Happens