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A Focus on Women and Life Insurance

In its second year, the Help Protect Our Families campaign aims to improve Americans' future financial security by reducing the life insurance coverage gap in the United States.

This year, LIMRA, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

In light of Women's History Month, the theme for March is "A Focus on Women." They have developed a series of materials, including videos, fact sheets, infographics, social graphics, and animated posts that can be shared with colleagues, clients, and consumers.

Did you know?

  • More than 70% percent of households with children under 18 rely on the woman's salary. Yet just half of the mothers currently raising children have coverage.*
  • Four in 10 women say their families would face financial hardship within 6 months should the primary wage earner die.*
  • 43% of uninsured and underinsured women say they need (or need more) life insurance.*
  • Eight in 10 women overestimate the cost of life insurance.*
  • More than a third of women say they wished they had purchased life insurance coverage earlier in life.*

Check out these articles to learn even more about women and life insurance:

Interested in getting the shareable content to help promote life insurance to your women clients and prospects? Give the AIP Marketing Alliance Business Development team a call at (800) 783-5206 Press #2 or email

*Source: 2021 Insurance Barometer Study, LIMRA and Life Happens

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About Us

For more than 40 years, AIP Marketing Alliance (AIPMA), an Integrity Company, serves as a premier life insurance and annuity distribution partner to provide full-service support to independent wholesalers, brokerages and agents from our Troy, Michigan office. NOT AFFILIATED WITH OR ENDORSED BY THE GOVERNMENT OR THE MEDICARE PROGRAM. Copyright 2024