The insurance industry celebrates Life Insurance Awareness Month (LIAM) each September. But the reality check we've gotten with the pandemic means we need to talk to everyone about life insurance NOW — and that's why LIAM has launched early this year!

As we've all come face-to-face with the reality that the unexpected can happen at any time, people are more concerned about having coverage. The earlier start of the LIAM campaign gives agents and advisors extra time to shine a light on the value and affordability of life insurance. The COVID-19 outbreak makes this advice from LIAM spokesperson, Brooke Shields, ring especially true. Share this important video message about life insurance with your clients and prospects.

We will be sharing Life Insurance Awareness Month content on our AIPMA social media pages as well. Follow AIPMA on LinkedIn and Facebook to stay up-to-date.

More life insurance resources available for our AIPMA wholesalers and agents:

• Perhaps you've had a client ask, "Does COVID-19 affect my life insurance policy?" Our blog on the topic has some answers you may find useful.
• We've also developed a new case study on life insurance pay to age 65 that may apply to some of your customers or prospects.
• Learn about the advantages of being able to quote low premium term life cases with minimal administrative work with the new Tick!it platform.
• Are you looking for agent training on life insurance sales ideas? You can view on-demand webinar recordings from AIPMA's valued carriers here.

AIPMA has additional life insurance materials available for our wholesalers and agents. Contact our Business Development team to learn more, or for illustrations and product assistance at marketing@aipma.com or call (800) 783-5206 Press #2.