The retirement landscape in the United States is ever-changing. Individuals are living longer, working longer, and needing income longer. Currently, more than 10,000 baby boomers, on average, are turning 65 each day and are tasked with identifying how to plan financially for their golden years. Beyond this generation, younger adults are looking for ways to protect their assets while enjoying some of the market's upside potential.

All of these reasons and more signify the prominent need for increased awareness and understanding of annuities. That is why June is designated as National Annuity Awareness Month. It's the perfect time to help educate Americans on the important role of annuities as part of a secure retirement savings plan.

To help our wholesalers and agents, AIP Marketing Alliance has collected the resources you need to launch your Annuity Awareness campaign. Click on the links below to find consumer-friendly materials and get started promoting annuities this June!

• AIPMA's Consumer Annuity Campaign in a Box – email marketing content and social media graphics, suggested post text, and videos
• AnnuRetirement – flyers, social media graphics, Zoom backgrounds, and more!
• Alliance for Lifetime Income – annuities explained, tools & guides, articles, real stories
• National Association for Fixed Annuities (NAFA) – consumer-facing educational materials, including the "7 Reasons to Consider Annuities in 2022" PDF flyer
• Indexed Annuity Leadership Council (IALC) – consumer-friendly research and tools
• F&G Annuity Answers Blog – client-friendly educational articles
• North American Plan for Tomorrow Blog – annuity and retirement content for consumers
• Athene Smart Strategies – expert advice on finances, health, and lifestyle; clients can subscribe by email

Are you keeping up with the latest carrier updates to their annuity products? Don't forget about our Wink's AnnuitySpecs tool that allows you to compare multiple annuities at one time and leverage their real-time updates. You can also screen and analyze living benefit rider guarantees with the Living Benefit Calculator. Both are available by logging into the Agent Tools section of the AIPMA website.

Visit our Annuity Products page for current trends about annuities and information on the products and carriers available through AIP Marketing Alliance, an Integrity Company. You can also follow AIPMA on LinkedIn and Facebook to see the annuity awareness content we will be sharing this month.

Need annuity illustrations or product assistance? Contact our Business Development team at marketing@aipma.com or call (800) 783-5206 Press #2.