Are you ready for May's Disability Insurance Awareness Month? AIP Marketing Alliance is… we have new shareable resources now available to help you re-engage clients and open new conversations with prospects. Disability insurance (DI) is arguably the most misunderstood of all major insurances. So now is the perfect time to educate people on the basics of why they need DI.

Why is disability insurance important?

• More than 90% of disabilities are caused by illness – NOT injury. (1)
• 70% of working Americans have not saved enough to make it a month before they cannot pay current and ongoing bills. (2)
• 25% of working Americans would have problems IMMEDIATELY. (2)
• 65% of people admitted they could not survive income loss for more than a year… and did not know how they would survive. (1)

More facts/trends about disability insurance to help launch your DI campaign:

• Check out the Disability Insurance 101 section of the Life Happens consumer website.
• Find the research to help you make the sale from Council for Disability Awareness.
• Visit the Disability Insurance product page on AIPMA's website.

Leverage AIPMA's Disability Insurance Awareness Month online resource library that includes:

• A brand new DIAM three-minute video (can be personalized with your logo)
• Fresh social media graphics (Don't forget to use the #DIAM21 hashtag when you post!)
• Digital flyers, consumer emails
• And more!

Share these FREE consumer-focused materials with your clients/prospects and show them how disability insurance can help them financially protect their loved ones.

Are you interested in these new DIAM materials? Would you like them customized with your logo? The video and graphics can be branded with your company logo upon request. Give AIPMA's Business Development Team a call at (800) 783-5206 Press #2, or email marketing@aipma.com.

We will be sharing Disability Insurance Awareness Month content on our AIPMA social media pages as well. Follow AIPMA on LinkedIn and Facebook to stay up to date.

(1) CDA Consumer Disability Awareness Survey, Long-Term Disability Claims Review, Council for Disability Awareness

(2) "What Do You Know About Disability Insurance" survey, Life Happens