Each September, there's an industry-wide effort to promote the value and affordability of life insurance through the Life Insurance Awareness Month (LIAM) campaign.

Leading the charge is Life Happens, and this year they are collaborating with singer, songwriter, producer, and humanitarian Kelly Rowland. By partnering with Life Happens as LIAM spokesperson, Kelly wants to help Americans get the life insurance they need with this year's theme: With life insurance, I've got you. You can view her powerful video message here.

Life Happens also has a new video PSA, "Dream On," that leverages the power of storytelling to express the importance of life insurance. Both videos are excellent for sharing with clients and prospects!

Did you know?

• Only one-third of Americans feel confident in their knowledge about life insurance.*
• 65% of uninsured Americans say they haven't purchased life insurance because they don't know what they need or how much to buy.*
• More than half of Millennials (52%) say they haven't purchased life insurance because no one has approached them.*
• 42% of Americans say their families would face financial hardship within 6 months if a wage earner died unexpectedly.*

*Source: 2021 Insurance Barometer Study, LIMRA and Life Happens.

The good news is that as an insurance agent, you can help families get the life insurance protection they need to keep their loved ones safe from financial worries. And AIP Marketing Alliance is here to support you, our independent life insurance wholesalers and agents, with original marketing materials created for LIAM 2021, including:

• A brand-new Life Insurance Awareness Month video (can be personalized with your logo and contact information)
• Visually appealing, customizable social media graphics (Don't forget to use the #GetLifeInsurance and #LIAM21 hashtags when you post!)

Plus, for your convenience, we've collected additional insurance carrier and industry resources for a complete library to fuel your life insurance promotions throughout September and beyond.

Now is the perfect time to put these tools to work. Make the most out of Life Insurance Awareness Month by contacting the AIPMA Business Development team at (800) 783-5206, Press #2 or email marketing@aipma.com to request access to our LIAM 2021 collection and have materials branded with your company logo.

We will be sharing Life Insurance Awareness Month content on our AIPMA social media pages as well. So follow AIPMA on LinkedIn and Facebook to stay up-to-date.