November is Long-Term Care Insurance (LTCI) Awareness Month, a time when the industry comes together to share the message that getting long-term care insurance can cover the cost of care when you need it most.

Did you know? Those turning 65 today have a nearly 70% chance of needing some type of long-term care services as they age, and 20% will need it for longer than five years. (Source: U.S. Department of Health and Human Services)

According to the 2021 Insurance Barometer Study conducted by Life Happens and LIMRA, 37% of people say they are concerned about how to pay for long-term care expenses. Yet, just 18% of people own long-term care insurance. The market for LTC coverage will only continue to grow as the population of older consumers increases, living longer than ever.

With that in mind, AIP Marketing Alliance is introducing new customizable LTCI content to help our agents and wholesalers promote the importance of having a long-term care plan.

The new LTCI 2021 campaign includes:

• A brand-new Long-Term Care Insurance Awareness Month video
  (can be personalized with your logo and contact information)
• Easy-to-read infographics illustrating some must-know statistics on LTC
• A collection of visually appealing, customizable social media graphics
  (Don't forget to use the #LTCI and #longtermcare hashtags when you post!)
• Additional insurance carrier resources for agents and consumers

Plus, to further fuel your long-term care promotions this November and beyond, AIPMA has compiled these useful LTC links:

• Watch the new Life Happens LTCI 101 video.
• Why Care about LTC Costs – and Why a Traditional LTC Policy May Not Be Best
• Check out the Long-Term Care Insurance 101 section of the Life Happens consumer website.
• Share the Genworth Cost of Care Survey page with your clients to help them calculate LTC expenses.
• Visit LongTermCare.gov for the basics like "What is Long-Term Care (LTC) and Who Needs It?"
• AIPMA LTC Resources Section in Agent Tools

Make the most out of Long-Term Care Insurance Awareness Month by contacting the AIPMA Business Development team at (800) 783-5206 Press #2 or email marketing@aipma.com to request access to our LTCI 2021 collection and have materials branded with your company logo.

We will be sharing LTCI Awareness Month content on our AIPMA social media pages as well. So follow AIPMA on LinkedIn and Facebook to stay up-to-date.